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Using Web 2.0 for health promotion and social marketing efforts : lessons learned from Web 2.0 experts
Dooley, Jennifer Allyson; Jones, Sandra C.; Iverson, Don - In: Health marketing quarterly 31 (2014) 2, pp. 178-196
Persistent link: https://www.econbiz.de/10010398944
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The multi-actor perspective of engagement on social media
Shawky, Sara; Kubacki, Krzysztof; Dietrich, Timo; … - In: International journal of market research 64 (2022) 1, pp. 19-37
Persistent link: https://www.econbiz.de/10012794295
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Embeddedness, prosociality, and social influence : evidence from online crowdfunding
Hong, Yili; Hu, Yuheng; Burtch, Gordon - In: Management information systems : mis quarterly 42 (2018) 4, pp. 1211-1224
Persistent link: https://www.econbiz.de/10011951767
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How to maximize advertising performance in online social networks
Liu, Yezheng; Li, Lingfei - In: Journal of the Operational Research Society 70 (2019) 8, pp. 1224-1233
Persistent link: https://www.econbiz.de/10012213689
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Understanding non-profit and for-profit social marketing on social media : the case of anti-texting while driving
Lou, Chen; Alhabash, Saleem - In: Journal of promotion management : JPM 24 (2018) 4, pp. 484-510
Persistent link: https://www.econbiz.de/10011979102
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Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships
Gillin, Paul; Schwartzman, Eric - 2011
Persistent link: https://www.econbiz.de/10008860314
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Built in social : essential social marketing practices for every small business
Korhan, Jeff - 2013
Persistent link: https://www.econbiz.de/10009751908
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Content to commerce : engaging consumers across paid, owned, and earned channels
Savar, Avi - 2013
Persistent link: https://www.econbiz.de/10009756379
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Are social marketing and advertising communications (SMACs) meaningful? : a survey of Facebook user emotional responses, source credibility, personal relevance, and perceived intru...
Morris, Jon D.; Choi, Yunmi; Ju, Ilyoung - In: Journal of current issues and research in advertising : … 37 (2016) 2, pp. 165-182
Persistent link: https://www.econbiz.de/10011529753
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Influencing customer's purchase intentions through firm participation in online customer communities
Albert, Leslie Jordan; Aggarwal, Nitin; Hill, Timothy R. - In: Electronic markets : the international journal on … 24 (2014) 4, pp. 285-295
Persistent link: https://www.econbiz.de/10010459089