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The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites : a consumer perspective
Roy, Sanjit Kumar; Lassar, Walfried M.; Butaney, Gul T. - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1828-1849
Persistent link: https://www.econbiz.de/10010429758
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Repurchase intent antecedents of a competitive brand in the smartphones segment
Milan, Gabriel Sperandio; Lima, Vinicius Zanchet de; … - In: Journal of marketing communications 25 (2019) 5, pp. 457-476
Persistent link: https://www.econbiz.de/10012203327
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Electronic word-of-mouth in the mobile service sector : the role of service quality and customer emotional response
Alsaggaf, Mohammed; Lü, Kevin; Li, Xiaoying - In: International journal of services and operations management 34 (2019) 1, pp. 81-110
Persistent link: https://www.econbiz.de/10012145258
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The path from brand communities through word of mouth to the intentions to adopt video streaming service : a two-stage framework
Barajas-Portas, Karla; Reyes-Mercado, Pável - In: International journal of business competition and … 6 (2018) 2, pp. 80-104
Persistent link: https://www.econbiz.de/10011916470
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The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza - In: Asia Pacific journal of marketing and logistics 25 (2013) 5, pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
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Understanding satisfied and affectively committed clients' lack of referral intent
Hagenbuch, David J.; Wiese, Michael D.; Dose, Jennifer J.; … - In: Services marketing quarterly 29 (2007/08) 3, pp. 24-74
Persistent link: https://www.econbiz.de/10003756461
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The impact of word of mouth on brand equity : a case study from the sportswear market in Vietnam
Tran Trung Vinh; Truong Ba Thanh; Nguyen Hoang Ngan; … - In: International journal of economics and business … 21 (2021) 3, pp. 411-432
Persistent link: https://www.econbiz.de/10012508792
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The role of customer experience in the perceived value-word-of-mouth relationship
Kuppelwieser, Volker; Klaus, Philipp; Manthiou, Aikaterini - In: The journal of services marketing 36 (2022) 3, pp. 364-378
Persistent link: https://www.econbiz.de/10013407509
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Exploring servicescape experiences across museum types
Erdoğan, Hasan Hüseyin; Enginkaya, Ebru - In: The journal of services marketing 37 (2023) 6, pp. 706-718
Persistent link: https://www.econbiz.de/10014314393
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Effects of restaurant satisfaction and knowledge sharing motivation on eWOM intentions : the moderating role of technology acceptance factors
Yang, Fiona X. - In: Journal of hospitality & tourism research : JHTR ; the … 41 (2017) 1, pp. 93-127
Persistent link: https://www.econbiz.de/10011632995