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ECONIS (ZBW)
66
RePEc
11
OLC EcoSci
8
BASE
1
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1
Breaking free of a stereotype : should a domestic brand pretend to be a foreign one?
Zhang, Kaifu
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 539-554
Persistent link: https://www.econbiz.de/10011313063
Saved in:
2
Theorem of the maximin and applications to Bayesian zero-sum games
Van Zandt, Timothy
;
Zhang, Kaifu
-
2010
Persistent link: https://www.econbiz.de/10003938033
Saved in:
3
Content contributor management and network effects in a UGC environment
Zhang, Kaifu
;
Evgeniou, Theodoros
;
Padmanabhan, V. T.
; …
-
2011
Persistent link: https://www.econbiz.de/10008808103
Saved in:
4
Community leaders or entertainment workers? : incentivizing content generation in social media
Zhang, Kaifu
;
Zubcsek, Peter Pal
-
2011
Persistent link: https://www.econbiz.de/10009375629
Saved in:
5
Feature overload
Zhang, Kaifu
;
Padmanabhan, V. T.
-
2011
Persistent link: https://www.econbiz.de/10009375632
Saved in:
6
A theorem of the maximin and applications to Bayesian zero-sum games
Van Zandt, Timothy
;
Zhang, Kaifu
- In:
International journal of game theory : official journal …
40
(
2011
)
2
,
pp. 289-308
Persistent link: https://www.econbiz.de/10009161512
Saved in:
7
Differentiation with user-generated content
Zhang, Kaifu
;
Sárváry, Miklós
- In:
Management science : journal of the Institute for …
61
(
2015
)
4
,
pp. 898-914
Persistent link: https://www.econbiz.de/10010526538
Saved in:
8
Content contributor management and network effects in a UGC environment
Zhang, Kaifu
;
Evgeniou, Theodoros
;
Padmanabhan, V. T.
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 433-447
Persistent link: https://www.econbiz.de/10009562952
Saved in:
9
The welfare impact of targeted advertising technologies
Marotta, Veronica
;
Wu, Yue
;
Zhang, Kaifu
;
Acquisti, …
- In:
Information systems research : ISR
33
(
2022
)
1
,
pp. 131-151
Persistent link: https://www.econbiz.de/10013188312
Saved in:
10
Freemium as an optimal strategy for market dominant firms
Shi, Zijun
;
Zhang, Kaifu
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 150-169
Persistent link: https://www.econbiz.de/10011999562
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