//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Contextual advertising
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Werbung
13,756
Online-Marketing
12,891
Internet marketing
12,669
Advertising
10,340
Konsumentenverhalten
8,194
Consumer behaviour
8,169
Werbewirkung
7,893
Advertising effects
7,668
Social Web
5,904
Social web
5,897
Zielgruppe
2,844
Markenführung
2,763
Brand management
2,751
Target group
2,448
Deutschland
2,267
Marketingmanagement
2,189
Electronic Commerce
2,167
Marketing management
2,153
Theorie
2,094
Online-Handel
2,039
Theory
2,037
Online retailing
2,036
E-commerce
2,017
Marketing
2,014
USA
1,924
Beziehungsmarketing
1,914
Relationship marketing
1,912
Viral marketing
1,874
Virales Marketing
1,872
Markenimage
1,795
Brand image
1,765
United States
1,765
Germany
1,718
Internet
1,473
advertising
1,376
Markenartikel
1,099
Brand
1,021
Website
909
Social media
859
social media
826
more ...
less ...
Online availability
All
Undetermined
9,754
Free
5,540
Type of publication
All
Article
19,858
Book / Working Paper
12,704
Journal
184
Other
28
Database
1
Type of publication (narrower categories)
All
Article in journal
14,876
Aufsatz in Zeitschrift
14,876
Aufsatz im Buch
2,868
Book section
2,868
Graue Literatur
1,806
Non-commercial literature
1,806
Working Paper
1,586
Arbeitspapier
1,340
Hochschulschrift
1,049
Thesis
652
Collection of articles of several authors
549
Sammelwerk
549
Aufsatzsammlung
393
Case study
319
Fallstudie
319
Ratgeber
309
Guidebook
281
Lehrbuch
254
Konferenzschrift
225
Textbook
206
Dissertation u.a. Prüfungsschriften
176
Conference paper
167
Konferenzbeitrag
167
Bibliografie enthalten
133
Bibliography included
133
Conference proceedings
80
Collection of articles written by one author
70
Sammlung
70
Bibliographie
67
Handbook
62
Handbuch
62
Glossar enthalten
53
Glossary included
53
Article
51
Wörterbuch
48
Reprint
46
Amtsdruckschrift
41
Government document
41
Statistik
31
Bibliografie
28
more ...
less ...
Language
All
English
24,237
German
5,269
Undetermined
3,089
French
100
Russian
32
Spanish
23
Swedish
22
Portuguese
17
Polish
16
Italian
12
Dutch
11
Lithuanian
7
Danish
6
Finnish
6
Romanian
5
Serbian
5
Norwegian
3
Bulgarian
2
Czech
2
Croatian
2
Hungarian
2
Slovak
2
Afrikaans
1
Arabic
1
Indonesian
1
Multiple languages
1
Albanian
1
Turkish
1
Ukrainian
1
Chinese
1
more ...
less ...
Author
All
Pelsmacker, Patrick de
84
Kaiser, Harry M.
75
Gierl, Heribert
68
Eisend, Martin
62
Esch, Franz-Rudolf
53
Bauer, Hans H.
52
Taylor, Charles Raymond
51
Kreutzer, Ralf T.
50
Anderson, Simon P.
48
Dens, Nathalie
45
Okazaki, Shintaro
41
Wilbur, Kenneth C.
40
Septianto, Felix
39
Tucker, Catherine
39
Goldfarb, Avi
38
Diehl, Sandra
37
Kind, Hans Jarle
37
Pepels, Werner
34
Ghose, Anindya
32
Terlutter, Ralf
32
Yoon, Sukki
32
Pauwels, Koen
31
Skiera, Bernd
31
Bruhn, Manfred
30
Mueller, Barbara
30
Rosengren, Sara
30
Stafford, Marla Royne
30
Dwivedi, Yogesh Kumar
29
Huber, Frank
29
Nickel, Volker
29
Pflaum, Dieter
29
Dahlén, Micael
28
Nilssen, Tore
28
Reijmersdal, Eva A. van
28
Hudders, Liselot
27
Huh, Jisu
27
Saffer, Henry
27
Wiedmann, Klaus-Peter
26
Yoon, Hye Jin
26
Chaffey, Dave
25
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
149
National Bureau of Economic Research
83
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
59
C.E.P.R. Discussion Papers
32
IGI Global
25
Université Paris-Dauphine (Paris IX)
21
Zentralausschuss der Werbewirtschaft
21
Information Resources Management Association
17
American Marketing Association
16
Springer Gabler <Firma>
16
Philippine Institute for Development Studies (PIDS), Government of the Philippines
15
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
14
Haufe-Lexware GmbH & Co. KG
14
Institute for the Study of Labor (IZA)
14
NET Institute
14
Agricultural and Applied Economics Association - AAEA
13
EconWPA
13
Books on Demand GmbH <Norderstedt>
12
eSocialSciences
12
Axel-Springer-Verlag
11
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
11
OECD
10
RWI - Leibniz-Institut für Wirtschaftsforschung
10
CESifo
9
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
9
Center for Tobacco Control Research and Education, UC San Francisco
9
Centre Interuniversitaire sur le Risque, les Politiques Économiques et l'Emploi (CIRPÉE)
9
Deutscher Dialogmarketing Verband
9
IP Deutschland GmbH <Köln>
9
Institut für Arbeitsmarkt- und Berufsforschung (IAB)
9
Institut für Demoskopie Allensbach
9
International Labour Organization (ILO), United Nations
9
Nomos Verlagsgesellschaft
9
Universität Mannheim
9
Deutsche Werbewissenschaftliche Gesellschaft
8
European Society for Opinion and Marketing Research
8
Technische Universität Braunschweig
8
Österreichische Werbewissenschaftliche Gesellschaft
8
Cowles Foundation for Research in Economics, Yale University
7
Fachhochschule Reutlingen / European School of Business
7
more ...
less ...
Published in...
All
Journal of business research : JBR
551
Journal of advertising research
467
Journal of advertising : official publication of the American Academy of Advertising
317
International journal of advertising : the quarterly review of marketing communications
294
Journal of marketing communications
284
Journal of retailing and consumer services
281
International journal of advertising : the review of marketing communications
275
SpringerLink / Bücher
243
International journal of internet marketing and advertising : IJIMA
219
Psychology & marketing
185
Journal of advertising
182
Journal of promotion management : JPM
176
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
167
Management science : journal of the Institute for Operations Research and the Management Sciences
157
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
153
European journal of marketing : EJM
132
International journal of hospitality management
130
Journal of marketing
130
Journal of promotion management : innovations in planning and applied research
126
Journal of marketing research : JMR
123
Springer eBook Collection
118
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
115
Tourism management : research, policies, practice
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
108
Young consumers : insight and ideas for responsible marketers
108
Marketing letters : a journal of research in marketing
99
Health marketing quarterly
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
International journal of electronic marketing and retailing : IJEMR
93
Marketing Science
93
Information systems research : ISR
92
Industrial marketing management : the international journal for industrial and high-tech firms
88
The journal of product & brand management
88
Business horizons
86
Marketing : ZFP ; journal of research and management
85
European journal of operational research : EJOR
84
Journal of internet commerce
84
Journal of marketing management : MM
83
NBER working paper series
83
Technological forecasting & social change : an international journal
81
more ...
less ...
Source
All
ECONIS (ZBW)
28,970
USB Cologne (EcoSocSci)
1,908
RePEc
1,360
EconStor
343
BASE
117
USB Cologne (business full texts)
39
Other ZBW resources
17
OLC EcoSci
15
ArchiDok
6
more ...
less ...
Showing
41
-
50
of
32,775
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
41
The impact of regulatory focus on adolescents' evaluation of targeted
advertising
on social networking sites
Zarouali, Brahim
;
Poels, Karolien
;
Walrave, Michel
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 316-335
Persistent link: https://www.econbiz.de/10012200249
Saved in:
42
Distinct role of
targeting
precision of Internet-based targeted
advertising
in duopolistic e-business firms' heterogeneous consumers market
Jiang, Zhao
;
Dan, Wu
;
Liu, Jie
- In:
Electronic commerce research
20
(
2020
)
2
,
pp. 453-474
Persistent link: https://www.econbiz.de/10012224110
Saved in:
43
Towards better understanding of children's relationships with online games and advergames
Ben Yahia, Ali
;
Ben Saad, Sihem
;
Abida, Fatma Choura
- In:
Utilizing gamification in servicescapes for improved …
,
(pp. 175-193)
.
2020
Persistent link: https://www.econbiz.de/10012231265
Saved in:
44
You eat "like a girl" : gender differences in content and effects of food
advertising
depicting sports
Castonguay, Jessica
;
Bakir, Aysen
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
3
,
pp. 233-256
Persistent link: https://www.econbiz.de/10012243196
Saved in:
45
Perceived influential aspects of TV
advertising
Kumar, Ajay
;
Sharma, Ruchi
- In:
Paradigm : the journal of Institute of Management Technology
21
(
2017
)
2
,
pp. 192-210
Persistent link: https://www.econbiz.de/10012161051
Saved in:
46
Targeted
advertising
and costly consumer search
Burguet, Roberto
;
Petrikaite, Vaiva
-
2017
Persistent link: https://www.econbiz.de/10011697503
Saved in:
47
Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy
;
Smits, Tim
;
Boyland, Emma
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
Saved in:
48
Active mediation of television, internet and mobile
advertising
Shin, Wonsun
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
4
,
pp. 378-392
Persistent link: https://www.econbiz.de/10011806307
Saved in:
49
Ethnic media
advertising
effectiveness, influences and implications
Lau, Hei Tong
;
Lee, Richard
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 216-220
Persistent link: https://www.econbiz.de/10011954216
Saved in:
50
The effect of traditionally marginalized groups in
advertising
on consumer response
Ruggs, Enrica N.
;
Stuart, Jennifer Ames
;
Yang, Linyun W.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10011930027
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->