This position paper is about methods for effective, privacy-friendly mobile advertising. Specifically, we propose a new … social-targeting design for using consumer location data from mobile devices (smartphones, smart pads, laptops, etc.) to …

On many multi-sided app platforms, the supply-side monetizes their work with targeted advertising. The targeting of ads …. Important for this debate is to understand the consequences that a ban on targeted advertising would have for app development …. To inform, we exploit that Google, in 2019, banned targeted advertising in Android children’s games. This setting …

Differential Privacy offers the online advertising industry new means to increase consumer privacy by obfuscating … consumer data. While achieving the same privacy, these means decrease targeting accuracy differently, subsequently reducing … privacy and advertisers’ WTP because of the unknown impacts of (i) privacy on targeting accuracy and (ii) targeting accuracy …