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Japanese and Filipino college students as consumers : does country of origin affect their purchase intent?

Bautista, Reynaldo; Osaki, Takanori; Jeong, Luz Suplico - In: DLSU business & economics review 29 (2020) 2, pp. 104-116

Persistent link: https://www.econbiz.de/10013465889

The effect of country image, brand image, and warranty knowledge on car purchase intentions : a comparison of use situations

Nugraha, Albert Kriestian Novi Adhi; Krista, Cara Edo; … - In: Cogent business & management 11 (2024) 1, pp. 1-16

Country image, brand image, and warranty knowledge are essential for evaluation and decision-making. This study examines the effects of these three variables on the purchase intentions of a car as a high-involvement product with high-risk attributes. This study investigates the role of consumer...

Persistent link: https://www.econbiz.de/10014521402

The influence of country-of-origin image, brand image, perceived quality and celebrity endorsement on sportswear brand purchase intention in an emerging country

Kusumawati, Nurrani; Abiyyu, Muhammad Bryant Muhadzdzib - In: International journal of economic policy in emerging … 18 (2023) 3/4, pp. 326-334

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Indonesian and Malaysian consumer perspective toward COVID-19 vaccine products from China

Sri Hartono; Fazli, S. Mohamad; Gumilang, Dendi Anggi; … - In: International journal of productivity and quality … 41 (2024) 2, pp. 177-196

Persistent link: https://www.econbiz.de/10015065464

Country-of-origin effects on Chinese consumption of branded foreign products

Fayol-Song, Lingfang - In: The globalisation of Chinese business : implications …, (pp. 227-239). 2014

Persistent link: https://www.econbiz.de/10012016697

Product-country images : impact and role in international marketing

Papadopoulos, Nicolas G. (contributor); … - 1993

Persistent link: https://www.econbiz.de/10000327986

Brand origin identification by consumers : a classification perspective

Balabanis, George; Diamantopoulos, Adamantios - In: Journal of international marketing 16 (2008) 1, pp. 39-71

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Iranian consumer animosity and US products : a witch's brew or elixir?

Bahaee, Mahmood; Pisani, Michael J. - In: International business review : the official journal of … 18 (2009) 2, pp. 199-210

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Advancing the country image construct

Roth, Katharina P.; Diamantopoulos, Adamantios - In: Journal of business research : JBR 62 (2009) 7, pp. 726-740

Persistent link: https://www.econbiz.de/10003862032

Cue incongruity in wine personality formation and purchasing

Heslop, Louise A.; Cray, David; Armenakyan, Anahit - In: International journal of wine business research : IJWBR 22 (2010) 3, pp. 288-307

Persistent link: https://www.econbiz.de/10008667166