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Social media usage: an investigation of B2B salespeople
Schultz, Roberta J.; Charles H. Schwepker, Jr; Good, … - In: American Journal of Business 27 (2012) 2, pp. 174-194
this paper is to propose and empirically assess a model of social media usage among business-to-business (B2B) salespeople …. A survey of 273 B2B salespeople was conducted and then analyzed using structural equation modeling. Results support the … hypothesized model suggesting that age negatively affects social media usage, while social media norms positively affect it. Social …
Persistent link: https://www.econbiz.de/10010671656
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Bringing "social" into sales : the impact of salespeople's social media use on service behaviors and value creation
Agnihotri, Raj; Kothandaraman, Prabakar; Kashyp, Rajiv; … - In: The journal of personal selling & sales management : JPSSM 32 (2012) 3, pp. 333-348
Persistent link: https://www.econbiz.de/10009579256
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Revolution in sales : the impact of social media and related technology on the selling environment
Marshall, Greg W.; Moncrief, William C.; Rudd, John M.; … - In: The journal of personal selling & sales management : JPSSM 32 (2012) 3, pp. 349-363
Persistent link: https://www.econbiz.de/10009579253
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Driven to distraction : how electronic media are affecting the brain and the implications for human resource development in the future
Williams, Edie - In: Advances in developing human resources : ADHR 14 (2012) 4, pp. 626-639
Persistent link: https://www.econbiz.de/10009671286
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The influence of sales force technology use on outcome performance
Román, Sergio; Rodríguez, Rocío - In: The journal of business & industrial marketing 30 (2015) 6, pp. 771-783
Persistent link: https://www.econbiz.de/10011382418
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Understanding Generation Y and their use of social media : a review and research agenda
Bolton, Ruth N.; Parasuraman, A.; Hoefnagels, Ankie; … - In: Journal of service management 24 (2013) 3, pp. 245-267
Persistent link: https://www.econbiz.de/10009765060
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Generation Y females online : insights from brand narratives
Ruane, Lorna; Wallace, Elaine - In: Qualitative market research : an international journal 16 (2013) 3, pp. 315-335
Persistent link: https://www.econbiz.de/10009765589
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Erfolgreiche Interaktion mit Digital Natives im Social Commerce : eine theoretische und explorative Analyse von Erfolgsfaktoren in der Kunden-Kunden-Kommunikation
Ziehe, Nikola; Stevens, Sarah - 2012
vorliegenden Arbeit zunächst psychografische Merkmale und Motive für die Internetnutzung von Digital Natives näher beleuchtet …
Persistent link: https://www.econbiz.de/10009614998
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Social networks, personalized advertising, and privacy controls
Tucker, Catherine - 2011
This paper investigates how internet users' perception of control over their personal information affects how likely they are to click on online advertising. The paper uses data from a randomized field experiment that examined the relative effectiveness of personalizing ad copy using posted...
Persistent link: https://www.econbiz.de/10009580338
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The impact of Facebook on news consumption
Urban, Agnes; Bodoky, Tamas - In: Handbook of social media management : value chain and …, (pp. 805-817). 2013
Persistent link: https://www.econbiz.de/10009763832