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Managing a corporate brand in a challenging stakeholder environment : charity branding
Stuart, Helen - In: International studies of management and organization 46 (2016) 4, pp. 228-234
Persistent link: https://www.econbiz.de/10011497608
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How does materialistic attitude influence the impact of corporate brand on the customers' intention to donate to corporates' charity?
Aluisius Hery Pratono; Tjahjono, Godo - In: Humanomics 33 (2017) 4, pp. 484-498
Persistent link: https://www.econbiz.de/10011783853
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Cultural challenges and essential factors in the implementation of IS in a non-profit organisation in a developing country : an action research study
Nielsen, Sebastian Kastrup; Svejvig, Per - In: International journal of services technology and management 19 (2013) 1/2/3, pp. 1-18
Persistent link: https://www.econbiz.de/10009774209
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Value co-creation with stakeholders using action research as a meta-methodology in a funded research project
Dick, Bob; Sankaran, Shankar; Shaw, Kelly; Kelly, Jacqueline - In: Project management journal : PMJ 46 (2015) 2, pp. 36-46
Persistent link: https://www.econbiz.de/10010519091
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Corporate brand identification and corporate brand management : how top business schools do it
Balmer, John M. T.; Liao, Mei-na; Wang, Wei-yue - In: Journal of general management 35 (2009/10) 4, pp. 77-102
Persistent link: https://www.econbiz.de/10003997127
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Does communicating corporate parent brand heritage help spin-off stock performance?
Bhat, Subodh; Burg, Camilla Jane - In: Corporate communications : an international journal 16 (2011) 1, pp. 27-37
Persistent link: https://www.econbiz.de/10008991213
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Co-creating corporate brands in start-ups
Juntunen, Mari - In: Marketing intelligence & planning 30 (2012) 2, pp. 230-249
Persistent link: https://www.econbiz.de/10009570958
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The organic view of the brand : a brand value co-creation model
Iglesias, Oriol; Ind, Nicholas; Alfaro, Manuel - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 670-688
Persistent link: https://www.econbiz.de/10010197488
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Benchmarking desired corporate brand image in relation to stakeholders : a managerial perspective
Anisimova, Tatiana - In: Qualitative market research : an international journal 17 (2014) 4, pp. 441-463
Persistent link: https://www.econbiz.de/10010430657
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Corporate brand building in different stages of small business growth
Juntunen, Mari; Saraniemi, Saila; Halttu, Milla; … - In: The journal of brand management : an international journal 18 (2010/11) 2, pp. 115-133
Persistent link: https://www.econbiz.de/10008758990