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Relationships take two : customer attachment styles' influence on consumers' desire for close relationships and loyalty to the firm
Mende, Martin; Bolton, Ruth N.; Bitner, Mary Jo - In: MSI reports : working paper series (2009) 3, pp. 23-49
Persistent link: https://www.econbiz.de/10003950175
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Activating consumers for better service coproduction outcomes through eustress : the interplay of firm-assigned workload, service literacy, and organizational support
Mende, Martin; Scott, Maura L.; Bitner, Mary Jo; … - In: Journal of public policy & marketing : JPP & M ; an … 36 (2017) 1, pp. 137-155
Persistent link: https://www.econbiz.de/10011690548
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Relationships take two : customer attachment styles' influence on consumers' desire for close relationships and loyalty to the firm
Mende, Martin; Bolton, Ruth N.; Bitner, Mary Jo - In: MSI reports : working paper series (2009) 3, pp. 23-49
Persistent link: https://www.econbiz.de/10009893540
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Editorial: A vision for the future of the Journal of Service Research (JSR)
Bitner, Mary Jo - In: Journal of service research : JSR 17 (2014) 1, pp. 3-4
Persistent link: https://www.econbiz.de/10010356896
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Servicescapes : the impact of physical surroundings on customers and employees
Bitner, Mary Jo - 2003
Persistent link: https://www.econbiz.de/10001797950
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Service research rigor, relevance, and community
Bitner, Mary Jo - In: Journal of service research : JSR 20 (2017) 2, pp. 103-104
Persistent link: https://www.econbiz.de/10011684832
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Contextual cues and consumer satisfaction : the role of physical surroundings and employee behaviors in service settings
Bitner, Mary Jo - 1987
Persistent link: https://www.econbiz.de/10000803699
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Services marketing
Zeithaml, Valarie A.; Bitner, Mary Jo - 1996 - 1. ed.
Persistent link: https://www.econbiz.de/10000550842
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Technology's impact on the gaps model of service quality
Bitner, Mary Jo; Zeithaml, Valarie A.; Gremler, Dwayne D. - 2010
Persistent link: https://www.econbiz.de/10003968707
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Moving forward and making a difference : research priorities for the science of service
Ostrom, Amy L.; Bitner, Mary Jo; Brown, Stephen Walter; … - In: Journal of service research : JSR 13 (2010) 1, pp. 4-36
Persistent link: https://www.econbiz.de/10003959014