Narrow search
Showing 31 - 40 of 164
Cover Image
Internal marketing, internal branding, and organisational outcomes : the moderating role of perceived goal congruence
Matanda, Margaret Jekanyika; Ndubisi, Nelson Oly - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1030-1055
Persistent link: https://www.econbiz.de/10010194412
Cover Image
Effects of relational capabilities and power asymmetry on innovativeness and flexibility of Sub-Sahara Africa small exporting firms
Matanda, Margaret Jekanyika; Ndubisi, Nelson Oly; Jie, Ferry - In: Journal of small business management : JSBM ; a joint … 54 (2016) 1, pp. 118-138
Persistent link: https://www.econbiz.de/10011437368
Cover Image
Special issue: Marketing relationships in the new millennium B2B sector
Ndubisi, Nelson Oly (ed.); Nataraajan, Rajan (ed.) - 2016
Persistent link: https://www.econbiz.de/10011458421
Cover Image
Marketing relationships in the new millennium B2B sector
Ndubisi, Nelson Oly; Nataraajan, Rajan - In: Psychology & marketing 33 (2016) 4, pp. 227-231
Persistent link: https://www.econbiz.de/10011458424
Cover Image
Relational governance mechanisms and uncertainties in nonownership services
Ndubisi, Nelson Oly; Ehret, Michael; Wirtz, Jochen - In: Psychology & marketing 33 (2016) 4, pp. 250-266
Persistent link: https://www.econbiz.de/10011458433
Cover Image
Long-term oriented marketing relationships and ethical conduct in outsourcing sector
Ndubisi, Nelson Oly; Malhotra, Naresh K.; Capel, Celine … - In: Psychology & marketing 33 (2016) 5, pp. 372-388
Persistent link: https://www.econbiz.de/10011485883
Cover Image
The role of mindfulness in responseto product cues and marketing communication
Bayraktar, Ahmet; Uslay, Can; Ndubisi, Nelson Oly - In: International journal of business environment : IJBE 7 (2015) 4, pp. 347-372
Persistent link: https://www.econbiz.de/10011541341
Cover Image
Entrepreneurial marketing mindfulness
Ndubisi, Nelson Oly (contributor) - 2014
Persistent link: https://www.econbiz.de/10010407253
Cover Image
The role of organizational mindfulness in firms' globalization and global market performace
Bayraktar, Ahmet; Ndubisi, Nelson Oly - In: Journal of research in marketing and entrepreneurship : JRME 16 (2014) 1, pp. 26-46
Persistent link: https://www.econbiz.de/10010407292
Cover Image
Evaluating supply chain relationship quality, organisational resources, technological innovation and enterprise performance in the pal oil processing sector in Asia
Tan, Yew Chong; Ndubisi, Nelson Oly; Jack, Sarah - In: The journal of business & industrial marketing 29 (2014) 6, pp. 487-498
Persistent link: https://www.econbiz.de/10010413165