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Helpfulness of online consumer reviews : readers' objectives and review cues

Baek, Hyunmi; Ahn, Joongho; Choi, Youngseok - In: International journal of electronic commerce : IJEC 17 (2012/13) 2, pp. 99-126

Persistent link: https://www.econbiz.de/10009718633

The effects of positive and negative online customer reviews : do brand strength and category maturity matter?

Ho-Dac, Nga N.; Carson, Stephen J.; Moore, William L. - In: Journal of marketing 77 (2013) 6, pp. 37-53

Persistent link: https://www.econbiz.de/10010203377

Investigating social commerce as an alternate model for online commerce in developing countries : a case of Pakistani economy

Talat, Amina; Azar, Sana; Yousaf, Muhammad Waqar - In: Pakistan journal of commerce and social sciences 7 (2013) 1, pp. 223-242

The study is an empirical quantitative research. In light of intense literature review it proposes a new model for effectiveness of social commerce in Pakistan. It has three objectives. It firstly investigates the relationship between perceived risk, social networking focus, and perceived value...

Persistent link: https://www.econbiz.de/10010260193

The influence of electronic word-of-mouth on information adoption in online customer communities

Cheung, Ronnie - In: Global economic review 43 (2014) 1, pp. 42-57

Persistent link: https://www.econbiz.de/10010339720

The effect of online social network characteristics on consumer purchasing intention of social deals

Park, Min Sook; Shin, Jong-kuk; Ju, Yong - In: Global economic review 43 (2014) 1, pp. 25-41

Persistent link: https://www.econbiz.de/10010339721

Moderating effects of product heterogeneity between online word-of-mouth and hotel sales

Lu, Qi; Ye, Qiang; Law, Rob - In: Journal of electronic commerce research : JECR 15 (2014) 1, pp. 1-12

Persistent link: https://www.econbiz.de/10010348272

The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence

Chen, Jie; Teng, Lefa; Yu, Ying; Yu, Xueer - In: Journal of business research : JBR 69 (2016) 2, pp. 467-475

Persistent link: https://www.econbiz.de/10011435934

Online consumer review factors affecting offline hotel popularity : evidence from Tripadvisor

Xie, Karen L.; Chen, Chihchien; Wu, Shinyi - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 211-223

Persistent link: https://www.econbiz.de/10011484734

Could deal promotion improve merchants' online reputations? : the moderating role of prior reviews

Li, Xitong - In: Journal of management information systems : JMIS 33 (2016) 1, pp. 171-201

Persistent link: https://www.econbiz.de/10011560736

Experiential approach to the determinants of online word-of-mouth behavior

Yoon, Sung-joon; Han, Hee-eun - In: Journal of global scholars of marketing science : … 22 (2012) 3, pp. 218-234

Persistent link: https://www.econbiz.de/10010405822