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Brand marketing : building winning brand strategies that deliver value and customer satisfaction
Weilbacher, William M. - 1993
Persistent link: https://www.econbiz.de/10000324542
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The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël; Bastien, Vincent - 2009
Persistent link: https://www.econbiz.de/10003739843
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Measuring and managing brands
Elliott, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003784481
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Building strong brands
Aaker, David A. - 2009
Persistent link: https://www.econbiz.de/10003784498
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The power of corporate brand names : integrated marketing in action
Sowa, Brian C. - In: Contemporary thoughts on corporate branding and …, (pp. 150-165). 2008
Persistent link: https://www.econbiz.de/10003773431
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Rossijskie pivnye brendy-lidery: puti formirovanija
Popova, Ekaterina Aleksandrovna - In: Ėkonomičeskij žurnal (2006) 11, pp. 54-82
Persistent link: https://www.econbiz.de/10003354399
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Brand portfolio: a new marketing competency for diminishing strategic risks
Chalan, Claude; Calderon-Moncloa, Luis Felipe - In: Corporate strategies under international terrorism and …, (pp. 161-173). 2006
Persistent link: https://www.econbiz.de/10003337369
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Modeling category-level purchase timing with brand-level marketing variables
Fok, Dennis; Paap, Richard - In: Journal of applied econometrics 24 (2009) 3, pp. 469-489
Persistent link: https://www.econbiz.de/10003825045
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Branding demystified : plans to payoffs
Verma, Harsh V. - 2010
Persistent link: https://www.econbiz.de/10003901290
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Positionierung einer erfolgreichen Arzneimittelmarke
Marschall, Daniela - 2007
Persistent link: https://www.econbiz.de/10003487953