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Brand management
67
Markenführung
61
Brand image
37
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35
Markenimage
34
Brand
32
Consumer behaviour
26
Brands
21
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Undetermined
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English
150
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97
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2
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De Chernatony, Leslie
87
de Chernatony, Leslie
77
Buil, Isabel
52
Chernatony, Leslie de
49
Wallace, Elaine
35
Konecnik Ruzzier, Maja
26
Christodoulides, George
18
Cottam, Susan
14
Martínez, Eva
13
McDonald, Malcolm
10
Harris, Fiona
9
Ruzzier, Mitja
9
Segal-Horn, Susan
9
Veloutsou, Cleopatra
9
Ruzzier, Maja Konecnik
8
Dall'Olmo Riley, Francesca
7
Jevons, Colin
7
Merrilees, Bill
7
Petek, Nusa
7
Drury, Susan
6
Montaner, Teresa
6
Bravo, Rafael
5
Martinez, Eva
5
Abimbola, Temi
4
Bernath, Ratna
4
Cottam, Susan Louise
4
Kase, Robert
4
Knox, Simon
4
Terglav, Katja
4
Antoncic, Bostjan
3
Daniels, Kevin
3
Gartner, William C.
3
Guest, Duncan
3
Halliburton, Chris
3
Hem, Leif E.
3
Johnson, Gerry
3
Martínez Salinas, Eva
3
Riley, Francesca Dall'Olmo
3
Suvatjis, Jean
3
Tarnovskaya, Veronika V.
3
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NetLibrary, Inc
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Journal of business research : JBR
20
European Journal of Marketing
17
Journal of marketing management : MM
16
European journal of marketing : EJM
15
The service industries journal
12
Journal of Product & Brand Management
10
Journal of Business Research
8
The journal of product & brand management
7
Marketing Intelligence & Planning
6
The Service Industries Journal
6
Journal of the Market Research Society : JMRS
5
Working paper series / City University Business School
5
Working paper series / The City University Business School
5
Marketing theory
4
The journal of brand management : an international journal
4
International journal of market research : JMRS ; the journal of the Market Research Society
3
The international journal of bank marketing : IJBM
3
Baltic journal of management
2
Brand management ; Vol. 4
2
Cuadernos de Gestión
2
Cuadernos de economía y dirección de la empresa : CEDE
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International Journal of Bank Marketing
2
International Journal of Retail & Distribution Management
2
International Marketing Review
2
International journal of retail & distribution management
2
International marketing review
2
Journal of Consumer Marketing
2
Journal of targeting, measurement and analysis for marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Management
2
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
2
Retail and Distribution Management
2
The journal of consumer marketing
2
The journal of services marketing
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Baltic Journal of Management
1
Brand management ; Vol. 1
1
British journal of management : BJM
1
CIM professional
1
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Source
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ECONIS (ZBW)
96
OLC EcoSci
79
Other ZBW resources
46
RePEc
20
USB Cologne (EcoSocSci)
9
BASE
1
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The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
2
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131921
Saved in:
3
Strategic brand planning : the way for brands to succeed in the 1990's
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131922
Saved in:
4
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131939
Saved in:
5
Categorising brands : evolutionary processes underpinned by the two key dimensions
De Chernatony, Leslie
-
1992
Persistent link: https://www.econbiz.de/10000134691
Saved in:
6
The seven pillars of powerful brands
De Chernatony, Leslie
-
1992
Persistent link: https://www.econbiz.de/10000140489
Saved in:
7
Would a brand smell any sweeter by a corporate name?
De Chernatony, Leslie
-
2009
Persistent link: https://www.econbiz.de/10003785034
Saved in:
8
From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie
-
2010
-
3rd ed.
Persistent link: https://www.econbiz.de/10003909794
Saved in:
9
The impact of the changed balance of power from manufacturer to retailer in the UK packaged groceries market
De Chernatony, Leslie
-
2012
Persistent link: https://www.econbiz.de/10009628613
Saved in:
10
Towards the holy grail of defining "brand"
De Chernatony, Leslie
- In:
Marketing theory
9
(
2009
)
1
,
pp. 101-105
Persistent link: https://www.econbiz.de/10003826392
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