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Introduction to theory and practice in marketing conference special section of marketing science

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Editorial — Marketing Science : A Strategic Review

Chintagunta, Pradeep K. - 2013

Marketing Science is in a great competitive position with a strong editorial board and infrastructure support. This editorial summarizes the state of the journal as perceived by its stakeholders. They believe that the journal should strive to remain a premier international journal and embrace...

Persistent link: https://www.econbiz.de/10013075896