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Modeling marketing interactions with application to salesforce effectiveness
Gatignon, Hubert A. - In: Journal of marketing research : JMR 24 (1987) 3, pp. 247-257
Persistent link: https://www.econbiz.de/10001029638
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Alcohol control laws and the consumption of distilled spirits and beer
Ornstein, Stanley I. - In: Journal of consumer research : JCR ; an … 12 (1985) 2, pp. 200-213
Persistent link: https://www.econbiz.de/10001019295
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Resale price maintenance : output increasing or restricting? ; the case of distilled spirits in the United States
Ornstein, Stanley I. - In: The journal of industrial economics 36 (1987) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10001044719
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Do promotions benefit manufacturers, retailers, or both?
Srinivasan, Shuba; Pauwels, Koen; Hanssens, Dominique M.; … - 2001
Persistent link: https://www.econbiz.de/10001655363
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A time-series study of the formation and predictive performance of EEC production survey expectations
Hanssens, Dominique M. - In: Journal of business & economic statistics : JBES ; a … 5 (1987) 4, pp. 507-519
Persistent link: https://www.econbiz.de/10001037667
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Rivalry as synergy? : The Japanese automobile companies' export expansion
Hanssens, Dominique M. - In: Journal of international business studies : JIBS ; an … 22 (1991) 3, pp. 503-526
Persistent link: https://www.econbiz.de/10001119216
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Reinforcement learning and risk preference in equity linked notes markets
Song, Reo; Jang, Sungha; Wang, Yingdi; Hanssens, … - In: Journal of empirical finance 64 (2021), pp. 224-246
Persistent link: https://www.econbiz.de/10013259491
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The marketing-finance interface : a new integrative review of metrics, methods, and findings and an agenda for future research
Edeling, Alexander; Srinivasan, Shuba; Hanssens, … - In: International journal of research in marketing : IJRM ; … 38 (2021) 4, pp. 857-876
Persistent link: https://www.econbiz.de/10013191777
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Corporate brand value and cash holdings
Bharadwaj, Neeraj; Hanssens, Dominique M.; Rao, Ramesh K. - In: The journal of asset management 27 (2020) 4, pp. 408-420
Persistent link: https://www.econbiz.de/10012298809
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The past, present, and future of measurement and methods in marketing analysis
Ding, Yu; DeSarbo, Wayne; Hanssens, Dominique M.; … - In: Marketing letters : a journal of research in marketing 31 (2020) 2/3, pp. 175-186
Persistent link: https://www.econbiz.de/10012301438