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The impact of product-country image and marketing efforts on retailer-perceived brand equity : an empirical analysis
Baldauf, Artur; Cravens, Karen S.; Diamantopoulos, … - In: Journal of retailing 85 (2009) 4, pp. 437-452
Persistent link: https://www.econbiz.de/10003930077
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Marktabgrenzung und Marktstrukturierung
Wagner, Udo; Baldauf, Artur - In: Handbuch Produktmanagement : Strategieentwicklung - …, (pp. 251-272). 2007
Persistent link: https://www.econbiz.de/10003510497
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The strategic role of the selling function : a resource-based framework
Leigh, Thomas W.; Cron, William L.; Baldauf, Artur; … - In: The Oxford handbook of strategic sales and sales management, (pp. 489-517). 2011
Persistent link: https://www.econbiz.de/10008991455
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The influence of formal and informal sales controls on customer-directed selling behaviors and sales unit effectiveness
Guenzi, Paolo; Baldauf, Artur; Panagopoulos, Nikolaos G. - In: Industrial marketing management : the international … 43 (2014) 5, pp. 786-800
Persistent link: https://www.econbiz.de/10010404086
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The strategic role of the sales force : perceptions of senior sales executives
Cron, William L.; Baldauf, Artur; Leigh, Thomas W.; … - In: Journal of the Academy of Marketing Science 42 (2014) 5, pp. 471-489
Persistent link: https://www.econbiz.de/10010417563
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International selling and sales management : sales force research beyond geographic boundaries
Baldauf, Artur; Lee, Nick - In: The journal of personal selling & sales management : JPSSM 31 (2011) 3, pp. 211-217
Persistent link: https://www.econbiz.de/10009270857
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Management framework guiding strategic thinking in rapidly changing markets
Cravens, David W.; Piercy, Nigel; Baldauf, Artur - In: Journal of marketing management : MM 25 (2009) 1/2, pp. 331-49
Persistent link: https://www.econbiz.de/10003830988
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Koordinationsmechanismen im Rahmen von Diversifikationsstrategien
Baldauf, Artur; Bischof, Christian - In: Handbuch Kompetenzmanagement : durch Kompetenz …, (pp. 95-104). 2006
Persistent link: https://www.econbiz.de/10003390410
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Marktabgrenzung und Marktstrukturierung
Wagner, Udo; Baldauf, Artur - In: Handbuch Produktmanagement : Strategieentwicklung - …, (pp. 245-265). 2002
Persistent link: https://www.econbiz.de/10003004623
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Examining determinants of export performance in small open economies
Baldauf, Artur; Cravens, David W.; Wagner, Udo - In: Journal of world business : JWB 35 (2000) 1, pp. 61-79
Persistent link: https://www.econbiz.de/10001463362