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Branded products as a passport to global citizenship : perspectives from developed and developing countries
Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: Journal of international marketing 16 (2008) 4, pp. 57-85
Persistent link: https://www.econbiz.de/10003813590
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The young adult cohort in emerging markets : assessing their global cultural identity in a global marketplace
Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 43-54
Persistent link: https://www.econbiz.de/10009553460
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Drivers of local relative to global brand purchases : a contingency approach
Strizhakova, Yuliya; Coulter, Robin A. - In: Journal of international marketing 23 (2015) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10010520821
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Branding in a global marketplace : the mediating effects of quality and self-identity brand signals
Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: International journal of research in marketing : IJRM ; … 28 (2011) 4, pp. 342-351
Persistent link: https://www.econbiz.de/10009406664
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The meanings of branded products: a cross-national scale development and meaning assessment
Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: International journal of research in marketing : IJRM ; … 25 (2008) 2, pp. 82-93
Persistent link: https://www.econbiz.de/10003735953
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The fresh start mindset : a cross-national investigation and implications for environmentally friendly global brands
Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: Journal of international marketing 29 (2021) 4, pp. 45-61
Persistent link: https://www.econbiz.de/10012660728
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Spatial distance construal perspectives on cause-related marketing : the importance of nationalism in Russia
Strizhakova, Yuliya; Coulter, Robin A. - In: Journal of international marketing 27 (2019) 1, pp. 38-55
Persistent link: https://www.econbiz.de/10011999577
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The fresh start mindset : transforming consumers’ lives
Price, Linda L.; Coulter, Robin A.; Strizhakova, Yuliya; … - In: Journal of consumer research : JCR ; an … 45 (2018) 1, pp. 21-48
Persistent link: https://www.econbiz.de/10011883873
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Branded Products as a Passport to Global Citizenship: Perspectives from Developed and Developing Countries
Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: Journal of international marketing 16 (2008) 4, pp. 57-85
Persistent link: https://www.econbiz.de/10008141639
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The “green” side of materialism in emerging BRIC and developed markets: The moderating role of global cultural identity
Strizhakova, Yuliya; Coulter, Robin A. - In: International journal of research in marketing : IJRM ; … 30 (2013) 1, pp. 69-82
Persistent link: https://www.econbiz.de/10010071894