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Effects of consumers' social media participation on consumer behavior : a marketing perspective
Kumar, Ashish; Bezawada, Ram - In: Harnessing the power of social media and web analytics, (pp. 53-78). 2014
Persistent link: https://www.econbiz.de/10010340874
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Investigating cross-media effects in a multichannel marketing environment : the role of email, catalog, television, and radio
Sridhar, Karthik; Kumar, Ashish; Bezawada, Ram - In: Marketing letters : a journal of research in marketing 33 (2022) 2, pp. 189-201
Persistent link: https://www.econbiz.de/10013273025
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A comparative analysis of differential consumer response across supermarket and specialty store in the candy category
Kumar, Ashish; Trivedi, Minakshi; Bezawada, Ram; … - In: Journal of retailing and consumer services 19 (2012) 6, pp. 561-569
Persistent link: https://www.econbiz.de/10009655508
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A comparative analysis of differential consumer response across supermarket and specialty store in the candy category
Kumar, Ashish; Trivedi, Minakshi; Bezawada, Ram; … - In: Journal of retailing and consumer services 19 (2012) 6, pp. 561-570
Persistent link: https://www.econbiz.de/10010027210
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Customer reactions to self-checkout discontinuance
Rinta-Kahila, Tapani; Penttinen, Esko; Kumar, Ashish; … - In: Journal of retailing and consumer services 61 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012581860
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The effects of asymmetric social ties, structural embeddedness, and tie strength on online content contribution behavior
Rishika, Rishika; Ramaprasad, Jui - In: Management science : journal of the Institute for … 65 (2019) 7, pp. 3398-3422
Persistent link: https://www.econbiz.de/10012039999
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The Art of Mistiming : How Interruptions Make Mobile Coupon Campaigns Effective
Banerjee, Syagnik (Sy); Rishika, Rishika - 2016
With the explosion of the mobile web, companies and brands are relying more and more on inbound marketing, focusing on generating dialogues and providing customers with more relevant and customized ad content. Interruptions, which were often used as attention-grabbing tactics, seem to be...
Persistent link: https://www.econbiz.de/10014034752
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Really rewarding rewards : strategic licensing in long-term healthy food consumption
Rishika, Rishika; Feurer, Sven; Haws, Kelly L. - In: Journal of consumer research : JCR ; an … 49 (2022) 2, pp. 268-287
Persistent link: https://www.econbiz.de/10013349057
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Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.; Stanko, Michael A.; … - In: Journal of the Academy of Marketing Science 50 (2022) 5, pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
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Can organizations leverage employer branding to gain employee engagement and reduce turnover intention? : an empirical study with organizational trust as a mediator
Yadav, Lalit Kumar; Kumar, Ashish; Mishra, Shubhra - In: Vision : the journal of business perspective 24 (2020) 4, pp. 496-505
Persistent link: https://www.econbiz.de/10012388344