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Decomposing the value of word-...
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ECONIS (ZBW)
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1
The diffusion of services
Libai, Barak
;
Muller, Eitan
;
Peres, Renana
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 163-175
Persistent link: https://www.econbiz.de/10003827934
Saved in:
2
The role of within-brand and cross-brand communications in competitive growth
Libai, Barak
;
Muller, Eitan
;
Peres, Renana
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 19-34
Persistent link: https://www.econbiz.de/10003838426
Saved in:
3
Sources of social value in word-of-mouth programs
Libai, Barak
;
Muller, Eitan
;
Peres, Renana
- In:
MSI reports : working paper series
(
2010
)
1
,
pp. 161-208
Persistent link: https://www.econbiz.de/10008992308
Saved in:
4
Blazing saddles : the early and mainstream markets in the high-tech product life cycle
Goldenberg, Jacob
;
Libai, Barak
;
Muller, Eitan
;
Peres, …
- In:
Israel economic review
4
(
2007
)
2
,
pp. 85-108
Persistent link: https://www.econbiz.de/10003453585
Saved in:
5
The effects of attrition on the growth and equity of competitive services
Libai, Barak
;
Muller, Eitan
;
Peres, Renana
- In:
MSI reports : working paper series
(
2007
)
2
,
pp. 77-98
Persistent link: https://www.econbiz.de/10003605724
Saved in:
6
The effect of social networks structure on innovation performance : a review and directions for research
Muller, Eitan
;
Peres, Renana
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10012016487
Saved in:
7
Does new product growth accelerate across technology generations?
Stremersch, Stefan
;
Muller, Eitan
;
Peres, Renana
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 103-120
Persistent link: https://www.econbiz.de/10003976727
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8
Innovation diffusion and new product growth models : a critical review and research directions
Peres, Renana
;
Muller, Eitan
;
Mahajan, Vijay
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 91-106
Persistent link: https://www.econbiz.de/10003987352
Saved in:
9
Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration Versus Expansion
Libai, Barak
;
Muller, Eitan
;
Peres, Renana
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 161-176
Persistent link: https://www.econbiz.de/10010100757
Saved in:
10
The Diffusion of Services
Libai, Barak
;
Muller, Eitan
;
Peres, Renana
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 163-175
Persistent link: https://www.econbiz.de/10008226432
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