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The Diffusion of Services

Libai, Barak; Muller, Eitan; Peres, Renana - In: Journal of marketing research : JMR 46 (2009) 2, pp. 163-175

Persistent link: https://www.econbiz.de/10008226432

The Role of Within-Brand and Cross-Brand Communications in Competitive Growth

Libai, Barak; Muller, Eitan; Peres, Renana - In: Journal of marketing 73 (2009) 3, pp. 19-34

Persistent link: https://www.econbiz.de/10008244604

The effects of attrition on the growth and equity of competitive services

Libai, Barak; Muller, Eitan; Peres, Renana - In: MSI reports : working paper series (2007) 2, pp. 77-98

Persistent link: https://www.econbiz.de/10009893487

Sources of social value in word-of-mouth programs

Libai, Barak; Muller, Eitan; Peres, Renana - In: MSI reports : working paper series (2010) 1, pp. 161-208

Persistent link: https://www.econbiz.de/10009893548

Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration Versus Expansion

Libai, Barak; Muller, Eitan; Peres, Renana - In: Journal of marketing research : JMR 50 (2013) 2, pp. 161-176

Persistent link: https://www.econbiz.de/10010100757

Blazing saddles : the early and mainstream markets in the high-tech product life cycle

Goldenberg, Jacob; Libai, Barak; Muller, Eitan; Peres, … - In: Israel economic review 4 (2007) 2, pp. 85-108

Persistent link: https://www.econbiz.de/10009925728

Blazing Saddles : The Early and Mainstream Markets in the High-Tech Product Life Cycle

Goldenberg, Jacob; Libai, Barak; Muller, Eitan; Peres, … - 2012

In this article, we showed the results of our study on the saddle phenomenon by an analytical model of two markets!early and mainstream!and the relationships between them. This model creates a growth pattern wherein a saddle can be discerned. We tested this model empirically on seven product...

Persistent link: https://www.econbiz.de/10014163574

The NPV of bad news

Goldenberg, Jacob; Libai, Barak; Moldovan, Sarit; … - In: International journal of research in marketing : IJRM ; … 24 (2007) 3, pp. 186-200

Persistent link: https://www.econbiz.de/10003561953

The evolving social network of marketing scholars

Goldenberg, Jacob; Libai, Barak; Muller, Eitan; … - In: Marketing science : the marketing journal of the … 29 (2010) 3, pp. 561-567

Persistent link: https://www.econbiz.de/10003984811

The chilling effects of network externalities

Goldenberg, Jacob; Libai, Barak; Muller, Eitan - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 4-15

Persistent link: https://www.econbiz.de/10003960714