Witnessing destitution may assist emergence of desire to eradicate the same. The founder of 'Bandhan – Togetherness', after experiencing the horrors of poverty, thus initiated it in 2001. With a start-up capital of a meagre '2 lakh raised through cooperation of relatives, the aim of 'Bandhan'...

The Indian FMCG sector is excited about burgeoning rural population whose incomes are rising and which is willing to spend on goods designed to improve life style and are hence targeted by many producers through bold new strategies under the saturating and cut throat competition in urban market....