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Substitutability and independe...
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Foxall, Gordon R.
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Foxall, Gordon
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Wells, Victoria K.
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Pallister, John G.
13
Fagerstrøm, Asle
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1
Substitutability and independence : matching analyses of brands and products
Foxall, Gordon R.
;
Wells, Victoria K.
;
Chang, Shing Wan
; …
- In:
Journal of organizational behavior management
30
(
2010
)
2
,
pp. 145-160
Persistent link: https://www.econbiz.de/10003991307
Saved in:
2
Market segmentation from a behavioral perspective
Wells, Victoria K.
;
Chang, Shing Wan
;
Oliveira-Castro, …
- In:
Journal of organizational behavior management
30
(
2010
)
2
,
pp. 176-198
Persistent link: https://www.econbiz.de/10003991311
Saved in:
3
Market segmentation from a behavioral perspective
Wells, Victoria K.
;
Chang, Shing Wan
;
Oliveira-Castro, …
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 128-150)
.
2013
Persistent link: https://www.econbiz.de/10009740377
Saved in:
4
Consumer brand choice : money allocation as a function of brand reinforcing attributes
Oliveira-Castro, Jorge M.
;
Foxall, Gordon R.
;
Wells, …
- In:
Journal of organizational behavior management
30
(
2010
)
2
,
pp. 161-175
Persistent link: https://www.econbiz.de/10003991309
Saved in:
5
Brand-related and situational influences on demand elasticity
Foxall, Gordon R.
;
Yan, Ji
;
Oliveira-Castro, Jorge M.
; …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 73-81
Persistent link: https://www.econbiz.de/10009720386
Saved in:
6
Consumer brand choice : money allocation as a function of brand reinforcing attributes
Oliveira-Castro, Jorge M.
;
Foxall, Gordon R.
;
Wells, …
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 113-127)
.
2013
Persistent link: https://www.econbiz.de/10009740400
Saved in:
7
Cultivating the brand-customer relationship in Facebook fan pages : a study of fast-fashion industry
Chang, Shing Wan
;
Fan, Shih-Heng
- In:
International journal of retail & distribution management
45
(
2017
)
3
,
pp. 253-270
Persistent link: https://www.econbiz.de/10011640101
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8
Comments on Foxall's "Intentionality, symbol, and situation in the interpretation of consumer choice"
Oliveira-Castro, Jorge M.
- In:
Marketing theory
13
(
2012
)
1
,
pp. 129-132
Persistent link: https://www.econbiz.de/10009740355
Saved in:
9
Individual differences in price responsiveness within and across food brands
Oliveira-Castro, Jorge M.
;
Foxall, Gordon R.
;
James, …
- In:
The service industries journal
28
(
2008
)
5/6
,
pp. 733-753
Persistent link: https://www.econbiz.de/10003775774
Saved in:
10
The behavioral economics of brand choice
Foxall, Gordon R.
;
Oliveira-Castro, Jorge M.
;
James, …
-
2007
Persistent link: https://www.econbiz.de/10003460750
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