//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
New business client acquisitio...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketing
31,281
Relationship marketing
25,939
Beziehungsmarketing
25,264
Social Web
20,293
Social web
20,262
Lieferantenmanagement
17,372
Supplier relationship management
17,329
Soziales Netzwerk
16,382
Consumer behaviour
16,270
Konsumentenverhalten
16,083
Social network
15,458
Online-Marketing
12,935
Internet marketing
12,826
Theorie
10,331
Theory
10,216
Deutschland
7,322
Germany
6,799
Marketingmanagement
6,462
Marketing management
6,219
Unternehmensnetzwerk
6,165
Business network
6,156
Customer satisfaction
6,017
Kundenzufriedenheit
5,926
Supply chain
5,836
Lieferkette
5,827
Electronic Commerce
5,811
E-commerce
5,389
Brand management
5,078
Markenführung
5,058
USA
4,759
United States
4,530
Service quality
4,402
Dienstleistungsqualität
4,369
Innovation
3,717
Online-Handel
3,671
Online retailing
3,660
Business-to-business marketing
3,517
B-to-B-Marketing
3,459
Viral marketing
3,309
Virales Marketing
3,304
more ...
less ...
Online availability
All
Undetermined
33,835
Free
25,625
Type of publication
All
Article
68,341
Book / Working Paper
47,552
Other
544
Journal
532
Database
1
Type of publication (narrower categories)
All
Article in journal
48,044
Aufsatz in Zeitschrift
48,044
Aufsatz im Buch
11,765
Book section
11,765
Graue Literatur
7,719
Non-commercial literature
7,719
Working Paper
6,247
Arbeitspapier
5,570
Hochschulschrift
4,929
Thesis
3,869
Collection of articles of several authors
2,858
Sammelwerk
2,858
research-article
1,978
Aufsatzsammlung
1,864
Case study
1,750
Fallstudie
1,750
Lehrbuch
1,354
Textbook
1,119
Konferenzschrift
1,019
Bibliografie enthalten
852
Bibliography included
852
Ratgeber
719
Dissertation u.a. Prüfungsschriften
711
Guidebook
662
Conference paper
561
Konferenzbeitrag
561
Conference proceedings
529
review-article
383
Handbook
336
Handbuch
336
conceptual-paper
294
Collection of articles written by one author
266
Sammlung
266
review
254
Article
237
Bibliographie
228
Reprint
214
case-report
203
Glossar enthalten
199
Glossary included
199
more ...
less ...
Language
All
English
85,766
German
20,248
Undetermined
9,755
Hungarian
552
French
383
Polish
137
Russian
132
Spanish
109
Italian
92
Romanian
52
Lithuanian
32
Portuguese
30
Swedish
28
Ukrainian
24
Dutch
23
Czech
15
Danish
12
Finnish
11
Slovak
8
Croatian
7
Serbian
7
Turkish
6
Multiple languages
4
Bulgarian
3
Arabic
2
Japanese
2
Norwegian
2
Slovenian
2
Old English (ca. 450-1100)
1
Bosnian
1
Galician
1
Kazakh
1
Macedonian
1
Nepali
1
Chinese
1
more ...
less ...
Author
All
Bruhn, Manfred
289
Zenou, Yves
289
Meffert, Heribert
233
Kotler, Philip
228
Homburg, Christian
197
Pepels, Werner
148
Kleinaltenkamp, Michael
120
Bauer, Hans H.
118
Huber, Frank
115
Kumar, V.
111
Patacchini, Eleonora
110
Wiedmann, Klaus-Peter
109
Jackson, Matthew O.
107
Fritz, Wolfgang
103
Kreutzer, Ralf T.
101
Belz, Christian
94
Irwin, Scott H.
94
Svensson, Göran
94
Backhaus, Klaus
84
Sheth, Jagdish N.
81
Herrmann, Andreas
79
Sabatini, Fabio
77
Verhoef, Peter C.
74
Goyal, Sanjeev
71
Spiller, Achim
71
Kaiser, Harry M.
69
Vrontis, Demetris
69
Tomczak, Torsten
68
Kirchgeorg, Manfred
67
Fafchamps, Marcel
66
Stauss, Bernd
65
Grönroos, Christian
64
Mauleon, Ana
64
Ahlert, Dieter
63
Piller, Frank T.
63
Diller, Hermann
62
Reinecke, Sven
62
Wilson, William W.
62
Good, Darrel L.
61
Burmann, Christoph
60
more ...
less ...
Institution
All
Agricultural and Applied Economics Association - AAEA
549
Springer Fachmedien Wiesbaden
361
Department of Agricultural, Food and Resource Economics, Michigan State University
236
National Bureau of Economic Research
234
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
IGI Global
165
Department of Agribusiness and Applied Economics, North Dakota State University
147
European Association of Agricultural Economists - EAAE
144
International Association of Agricultural Economists - IAAE
144
Southern Agricultural Economics Association - SAEA
135
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
113
Economic Research Service, Department of Agriculture
111
American Marketing Association
101
Université Paris-Dauphine (Paris IX)
99
African Association of Agricultural Economists - AAAE
98
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
Australian Agricultural and Resource Economics Society - AARES
94
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
HAL
75
Office of the Chief Economist, Department of Agriculture
72
C.E.P.R. Discussion Papers
55
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
EconWPA
51
Department of Agricultural and Resource Economics, University of California-Berkeley
47
Institute for the Study of Labor (IZA)
46
Edward Elgar Publishing
45
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
45
Books on Demand GmbH <Norderstedt>
42
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
40
Verlag Dr. Kovač
40
Western Agricultural Economics Association - WAEA
40
OECD
36
Food Industry Center, College of Agricultural, Food, and Environmental Sciences
33
Haufe-Lexware GmbH & Co. KG
31
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
30
Zwick Center for Food and Resource Policy, Department of Agricultural and Resource Economics
29
Springer Gabler <Firma>
28
Springer-Verlag GmbH
28
Department of Agricultural and Resource Economics, University of Maryland
27
more ...
less ...
Published in...
All
Journal of business research : JBR
1,552
Industrial marketing management : the international journal for industrial and high-tech firms
1,422
SpringerLink / Bücher
1,045
Journal of retailing and consumer services
850
European Journal of Marketing
580
The journal of business & industrial marketing
522
International journal of production economics
513
International journal of hospitality management
417
Technological forecasting & social change : an international journal
394
International journal of production research
381
Management science : journal of the Institute for Operations Research and the Management Sciences
366
European journal of operational research : EJOR
346
Springer eBook Collection
334
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
314
Journal of marketing
304
Journal of the Academy of Marketing Science
285
Tourism management : research, policies, practice
280
Marketing Intelligence & Planning
266
International journal of internet marketing and advertising : IJIMA
263
Journal of marketing management : MM
263
Journal of strategic marketing
259
The journal of services marketing
257
Gabler Edition Wissenschaft
246
Information systems research : ISR
245
The service industries journal
242
Discussion paper series / IZA
241
European journal of marketing : EJM
239
NBER working paper series
234
Psychology & marketing
234
Europäische Hochschulschriften / 5
231
Journal of travel and tourism marketing
225
Journal of Business & Industrial Marketing
223
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
223
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
222
Journal of business-to-business marketing
221
Working paper / National Bureau of Economic Research, Inc.
216
Cogent business & management
208
Journal of Food Distribution Research
208
International journal of contemporary hospitality management
207
Springer eBook Collection / Business and Economics
207
more ...
less ...
Source
All
ECONIS (ZBW)
94,061
RePEc
8,241
USB Cologne (EcoSocSci)
7,953
Other ZBW resources
3,419
BASE
1,974
EconStor
1,021
USB Cologne (business full texts)
189
OLC EcoSci
107
ArchiDok
5
more ...
less ...
Showing
61
-
70
of
116,970
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
61
Effects of social media
marketing
and selected
marketing
constructs on stages of brand loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
Saved in:
62
Social media capability in B2B
marketing
: toward a definition and a research model
Wang, Yun
;
Rod, Michel
;
Ji, Shaobo
;
Deng, Qi
- In:
The journal of business & industrial marketing
32
(
2017
)
8
,
pp. 1125-1135
Persistent link: https://www.econbiz.de/10011802754
Saved in:
63
Integrating online communities within business-to-business
marketing
communications : an exploratory study
Valos, Michael J.
;
Turner, Paul
;
Scheepers, Helana
; …
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 450-468
Persistent link: https://www.econbiz.de/10011880791
Saved in:
64
Engaging business customers through online experiences in different cultures
Weiger, Welf Hermann
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014368373
Saved in:
65
Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.
;
Ivens, Björn Sven
;
Kutschma, …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
Saved in:
66
How social media applications affect B2B communication and improve business performance in SMEs
Wang, William Yu Chung
;
Pauleen, David J.
;
Tingting, Zhang
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 4-14
Persistent link: https://www.econbiz.de/10011478701
Saved in:
67
B2B social media semantics : analysing multimodal online meanings in
marketing
conversations
Mehmet, Mehmet I.
;
Clarke, Rodney J.
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 92-106
Persistent link: https://www.econbiz.de/10011478725
Saved in:
68
Analysis of content creation in social media by B2B companies
Huotari, Lauri
;
Ulkuniemi, Pauliina
;
Saraniemi, Saila
; …
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 761-770
Persistent link: https://www.econbiz.de/10011382415
Saved in:
69
Impact assessment of social media usage in B2B
marketing
: a review of the literature and a way forward
Tiwary, Nishant Kumar
;
Kumar, Rishi Kant
;
Sarraf, Shagun
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 121-139
Persistent link: https://www.econbiz.de/10012544944
Saved in:
70
Deciphering B2B marketers' concerns in
marketing
"with" clients : further insights into how B2B characteristics foster and inhibit UGC generation and its leverage
Aras, Ajit
;
Xu, Xin
;
Peñaloza, Lisa
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 71-81
Persistent link: https://www.econbiz.de/10013197766
Saved in:
First
Prev
3
4
5
6
7
8
9
10
11
12
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->