//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Do new forms of television adv...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Innovation
93,300
Spanien
39,828
Spain
30,029
Innovationsmanagement
20,598
Innovation management
19,976
innovation
13,190
Theorie
11,123
Theory
10,818
Technischer Fortschritt
10,173
Technological change
9,481
Deutschland
8,477
Werbewirkung
8,042
Advertising effects
7,815
Germany
7,324
Technologiepolitik
7,051
Technology policy
6,952
USA
5,982
United States
5,693
Consumer behaviour
5,360
Konsumentenverhalten
5,307
Patent
5,297
Industrieforschung
5,269
Welt
5,269
World
5,196
Industrial research
4,977
Entrepreneurship
4,936
SME
4,886
KMU
4,838
EU-Staaten
4,786
EU countries
4,690
Unternehmenserfolg
4,597
Wissenstransfer
4,565
Firm performance
4,562
Produktentwicklung
4,531
Knowledge transfer
4,522
New product development
4,415
Entrepreneurship approach
4,189
Unternehmensgründung
4,174
China
4,158
Werbung
3,996
more ...
less ...
Online availability
All
Free
39,242
Undetermined
36,615
Type of publication
All
Article
88,117
Book / Working Paper
62,312
Journal
1,132
Other
111
Database
5
Type of publication (narrower categories)
All
Article in journal
57,451
Aufsatz in Zeitschrift
57,451
Graue Literatur
17,086
Non-commercial literature
17,086
Working Paper
14,340
Arbeitspapier
11,822
Aufsatz im Buch
11,385
Book section
11,385
Collection of articles of several authors
4,795
Sammelwerk
4,795
Hochschulschrift
3,085
Aufsatzsammlung
2,341
research-article
2,151
Thesis
2,105
Konferenzschrift
1,709
Amtsdruckschrift
1,129
Government document
1,129
Conference proceedings
1,037
Article
994
Case study
991
Fallstudie
991
Conference paper
785
Konferenzbeitrag
785
Bibliografie enthalten
636
Bibliography included
636
Statistik
456
review-article
350
case-report
343
Dissertation u.a. Prüfungsschriften
321
Statistics
304
Collection of articles written by one author
299
Sammlung
299
Forschungsbericht
250
conceptual-paper
250
No longer published / No longer aquired
231
Research Report
228
viewpoint
227
Mehrbändiges Werk
194
Multi-volume publication
194
Conference Paper
173
more ...
less ...
Language
All
English
105,995
Undetermined
19,384
Spanish
11,289
German
11,036
French
1,237
Russian
984
Hungarian
606
Italian
493
Polish
386
Portuguese
232
Dutch
104
Swedish
71
Czech
67
Valencian
58
Ukrainian
56
Slovak
45
Danish
36
Croatian
26
Norwegian
25
Finnish
22
Romanian
22
Bulgarian
20
Lithuanian
17
Slovenian
16
Kazakh
12
Multiple languages
11
Serbian
11
Galician
7
Estonian
6
Basque
5
Latvian
5
Latin
4
Chinese
4
Modern Greek (1453-)
2
Albanian
2
Turkish
2
Arabic
1
Belarusian
1
Ancient Greek (to 1453)
1
Macedonian
1
more ...
less ...
Author
All
Audretsch, David B.
251
Rammer, Christian
234
Czarnitzki, Dirk
217
Fritsch, Michael
216
Vivarelli, Marco
201
Henrekson, Magnus
190
Aghion, Philippe
186
Cantner, Uwe
176
Jimeno, Juan F.
174
Nijkamp, Peter
167
Peters, Bettina
164
Herstatt, Cornelius
159
Hall, Bronwyn H.
158
Dolado, Juan J.
142
Akcigit, Ufuk
136
Pyka, Andreas
128
Link, Albert N.
124
Mairesse, Jacques
123
Van Reenen, John
116
Dosi, Giovanni
113
Veugelers, Reinhilde
110
Malerba, Franco
109
Harhoff, Dietmar
108
Brem, Alexander
106
Kraft, Kornelius
106
Bentolila, Samuel
103
Jiménez-Martín, Sergi
101
Mohnen, Pierre A.
101
Roper, Stephen
101
Acemoglu, Daron
98
Lööf, Hans
97
Rodríguez-Pose, Andrés
97
Ratten, Vanessa
95
Salas-Fumás, Vicente
95
Wörter, Martin
95
Acs, Zoltán J.
94
Baldwin, John R.
93
Welfens, Paul J. J.
91
Antonelli, Cristiano
88
Rennings, Klaus
87
more ...
less ...
Institution
All
National Bureau of Economic Research
640
OECD
522
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
461
HAL
241
C.E.P.R. Discussion Papers
182
Edward Elgar Publishing
161
Springer Fachmedien Wiesbaden
152
Instituto Nacional de Estadística <Madrid>
141
Inter-American Development Bank
133
IGI Global
132
Zentrum für Europäische Wirtschaftsforschung
111
KSKSKS
107
Statistics Canada, Government of Canada
103
United Nations University-Maastricht Economic Research Institute of Innovation and Technology (UNU-MERIT)
103
Europäische Kommission
97
Université Paris-Dauphine (Paris IX)
96
Zentrum für Europäische Wirtschaftsforschung (ZEW)
94
Institute for the Study of Labor (IZA)
93
Banco de España
88
Centre of Excellence for Science and Innovation Studies, Kungliga Tekniska Högskolan (KTH)
75
World Bank
67
International Monetary Fund
65
Círculo de Empresarios
63
United Nations University, Maastricht Economic and social Research and training centre on Innovation and Technology
62
Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena
58
EconWPA
57
Organisation for Economic Co-operation and Development
57
Institute for Prospective Technological Studies (IPTS), Joint Research Centre
55
CESifo
53
Institutet för Näringslivsforskning (IFN)
53
International Labour Organization (ILO), United Nations
53
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
52
Department of Economics and Business, Universitat Pompeu Fabra
51
Instituto Valenciano de Investigaciones Económicas
50
Economics Department, Organisation de Coopération et de Développement Économiques (OCDE)
49
Fraunhofer-Institut für System- und Innovationsforschung
48
European Association of Agricultural Economists - EAAE
47
Österreichisches Institut für Wirtschaftsforschung
47
DRUID, Copenhagen Business School, Department of Industrial Economics and Strategy/Aalborg University, Department of Business Studies
46
Centre for Innovation, Research and Competence in the Learning Economy (CIRCLE), Lunds Universitet
41
more ...
less ...
Published in...
All
Información comercial española : ICE : revista de economía
1,418
Research policy : policy, management and economic studies of science, technology and innovation
1,338
Technological forecasting & social change : an international journal
1,304
Journal of business research : JBR
1,092
Papeles de economía española
911
NBER working paper series
629
Technovation : the international journal of technological innovation, entrepreneurship and technology management
621
SpringerLink / Bücher
610
Technology analysis & strategic management
593
International journal of innovation management
547
Working paper / National Bureau of Economic Research, Inc.
526
NBER Working Paper
500
Boletín de estudios económicos
490
Economics of innovation and new technology
443
MPRA Paper
442
International journal of technology management : IJTM
438
Revista de estudios agro-sociales
413
Discussion paper series / IZA
412
Discussion paper / Centre for Economic Policy Research
400
IZA Discussion Papers
396
Industrial marketing management : the international journal for industrial and high-tech firms
393
Applied economics
391
Economía industrial
380
Journal of open innovation : technology, market, and complexity
380
Industry and innovation
373
Strategic Direction
364
Investigaciones económicas
361
Moneda y crédito : revista de economía
353
Hacienda pública española : review of public economics
339
ZEW Discussion Papers
319
Journal of advertising research
314
Springer eBook Collection
309
Working paper
300
The journal of technology transfer
288
Discussion paper
281
Innovation: organization & management : IOM
276
Finance research letters
263
CESifo working papers
256
Revista de economía aplicada : publicación cuatrimestral
252
International journal of innovation and technology management
249
more ...
less ...
Source
All
ECONIS (ZBW)
130,541
RePEc
9,799
EconStor
4,010
Other ZBW resources
3,654
USB Cologne (EcoSocSci)
2,000
BASE
1,154
USB Cologne (business full texts)
343
ArchiDok
101
OLC EcoSci
75
more ...
less ...
Showing
1
-
10
of
151,677
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Are the new forms of television advertising beneficial for the advertisers and the TV management? : a Spanish television advertising study
Reinares, Pedro
;
Reinares, Ricardo
- In:
JMM : the international journal on media management
15
(
2013
)
3
,
pp. 161-175
Persistent link: https://www.econbiz.de/10010200166
Saved in:
2
Which new forms of television advertising are most strongly recalled? : a quantitative analysis
Arrazola Vacas, María
;
Hevia Payá, José de
; …
- In:
The journal of media economics
29
(
2016
)
4
,
pp. 153-166
Persistent link: https://www.econbiz.de/10011742239
Saved in:
3
The effectiveness of new television advertising formats : a real-time experiment in
Spain
Reinares Lara, Pedro
;
Reinares Lara, Eva
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
28
(
2011
)
5
,
pp. 56-61
Persistent link: https://www.econbiz.de/10009313273
Saved in:
4
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
5
Switching before the pitch : exploring television channel changing before the ads even start
Kent, Robert J.
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 377-386
Persistent link: https://www.econbiz.de/10010227707
Saved in:
6
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
7
Socio-economic factors and impact of television advertising on children in the Middle East
Nassar, Mohamed A.
;
Abou Seido, Noor O.
;
Al Zain, …
- In:
Middle East journal of management : MEJM
2
(
2015
)
3
,
pp. 195-211
Persistent link: https://www.econbiz.de/10011503521
Saved in:
8
Perception of television advertising from China's young generation
Li, Lijie
;
Scaringella, Laurent
- In:
The journal of applied business research
30
(
2014
)
4
,
pp. 1031-1052
Persistent link: https://www.econbiz.de/10010400629
Saved in:
9
Effectiveness of advertising formats in television
Martin-Santana, Josefa D.
;
Reinares-Lara, Eva
; …
- In:
International journal of internet marketing and …
9
(
2015
)
2
,
pp. 85-102
Persistent link: https://www.econbiz.de/10011497548
Saved in:
10
Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting
;
Hu, Yuheng
;
Chen, Cheng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->