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Ulwick, Anthony W.; Bettencourt, Lance A. - In: MIT sloan management review 49 (2007/08) 3, pp. 62-68

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Bettencourt, Lance A.; Ulwick, Anthony W. - In: Harvard business review : HBR 86 (2008) 5, pp. 109-114

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Zablah, Alex R.; Chonko, Lawrence B.; Bettencourt, Lance A. - In: The journal of personal selling & sales management : JPSSM 32 (2012) 1, pp. 73-87

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Bettencourt, Lance A.; Blocker, Christopher P.; … - In: Business horizons 58 (2015) 1, pp. 99-108

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Bettencourt, Lance A.; Lusch, Robert F.; Vargo, Stephen L. - In: California management review 57 (2014/15) 1, pp. 44-66

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Bettencourt, Lance A.; Bettencourt, Scott L. - In: Harvard business review : HBR 89 (2011) 6, pp. 89-94

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Bettencourt, Lance A.; Bond, Edward U.; Cole, Michael S.; … - In: The journal of product innovation management : an … 34 (2017) 2, pp. 159-180

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Bettencourt, Lance A. - In: Journal of retailing 80 (2004) 3, pp. 165-180

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Bettencourt, Lance A.; Houston, Mark B. - In: International journal of market research 66 (2024) 2/3, pp. 216-240

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Bettencourt, Lance A. - In: Journal of retailing 73 (1997) 3, pp. 383-406

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