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Managing meaning in complex business networks
Cederlund, Cecilia - In: Industrial marketing management : the international … 48 (2015), pp. 89-100
Persistent link: https://www.econbiz.de/10011345772
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Constructing business-to-business marketing models that overcome the limitations in variable-based and case-based research paradigms
Woodside, Arch G. - In: Journal of business-to-business marketing 22 (2015) 1/2, pp. 95-110
Persistent link: https://www.econbiz.de/10011304033
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Diffusion von Informationstechnik
Kuhlmann, Christian - 1997
Persistent link: https://www.econbiz.de/10000956496
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Geschäftstypendynamik : welche Forschungsaufgaben sind in diesem noch jungen Untersuchungsfeld besonders dringlich anzugehen?
Mühlfeld-Kerstan, Katrin - In: Innovationen für das Industriegütermarketing : …, (pp. 315-336). 2007
Persistent link: https://www.econbiz.de/10003435707
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Misused and missed use : grounded theory and objective hermeneutics as methods for research in industrial marketing
Wagner, Stephan M.; Lukassen, Peter; Mahlendorf, Matthias - In: Industrial marketing management : the international … 39 (2010) 1, pp. 5-15
Persistent link: https://www.econbiz.de/10003954459
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Messen als Instrument zur Geschäftsanbahnung auf Industriegütermärkten
Betz, Michael - 2009
Persistent link: https://www.econbiz.de/10003813378
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Marktorientierung in Business-to-Business-Märkten
Claßen, Matthias - 2015
Persistent link: https://www.econbiz.de/10010512593
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Theory map of business marketing : relationships and networks perspectives
Möller, K. E. Kristian - In: Industrial marketing management : the international … 42 (2013) 3, pp. 324-335
Persistent link: https://www.econbiz.de/10009766133
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Development of B2B marketing theory
Hadjikhani, Amjad; LaPlaca, Peter J. - In: Industrial marketing management : the international … 42 (2013) 3, pp. 294-305
Persistent link: https://www.econbiz.de/10009766136