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Satisfactory listening : the differential role of salesperson communication in (co)creating value for B2B buyers
Hossain, Mehdi Tanzeeb; Gilbert, Jonathan Ross - In: Industrial marketing management : the international … 98 (2021), pp. 222-240
Persistent link: https://www.econbiz.de/10013206350
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Business customer virtual interaction : enhancing value creation in B2B markets in the post-COVID-19 era : an SME perspective
Fready, Samby; Vel, Prakash; Nyadzayo, Munyaradzi W. - In: The journal of business & industrial marketing 37 (2022) 10, pp. 2075-2094
Persistent link: https://www.econbiz.de/10013455382
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Retaining clients in B2B e-marketplaces : what do SMEs demand?
Jiang, Qiqi; Phang, Chee Wei; Tan, Chuan-Hoo; Chi, Jiayu - In: Journal of global information management : an official … 27 (2019) 3, pp. 19-37
Persistent link: https://www.econbiz.de/10012060588
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Business-to-business value co-creation : suppliers' perspective of essential information systems capabilities
Sore, Sariseelia; Saunila, Minna; Ukko, Juhani; … - In: Journal of creating value 9 (2023) 1, pp. 81-106
Persistent link: https://www.econbiz.de/10014581529
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Examining the needs to adopt big data analytics in B2B organizations : development of propositions and model of needs
Ram, Jiwat; Zhang, Zeyang - In: The journal of business & industrial marketing 37 (2022) 4, pp. 790-809
Persistent link: https://www.econbiz.de/10013165217
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Towards a framework of customer value assessment in B2B markets : an exploratory study
Keränen, Joona; Jalkala, Anne - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1307-1317
Persistent link: https://www.econbiz.de/10010227751
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Theory and practice of value co-creation in B2B systems
Kohtamäki, Marko; Rajala, Risto - In: Industrial marketing management : the international … 56 (2016), pp. 4-13
Persistent link: https://www.econbiz.de/10011531217
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The customer as enabler of value (co)-creation in the solution business
Petri, Jan; Jacob, Frank - In: Industrial marketing management : the international … 56 (2016), pp. 63-72
Persistent link: https://www.econbiz.de/10011531230
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How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun; Zhang, Shuang - In: Journal of business research : JBR 142 (2022), pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
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Value co-creation in the B2B context : a diagnosis of knowledge management based on multiple case studies
Bonamigo, Andrei; Guimarães Frech, Camila; Lopes, Ana … - In: The journal of business & industrial marketing 37 (2022) 7, pp. 1449-1462
Persistent link: https://www.econbiz.de/10013400122