Similar Search Results

Social media adoption : a process-based approach

Toker, Aysegul; Seraj, Mina; Kuscu, Asli; Yavuz, Ramazan; … - In: Journal of organizational computing and electronic commerce 26 (2016) 4, pp. 344-363

Persistent link: https://www.econbiz.de/10011621345

An exploratory investigation of social media adoption by small businesses

He, Wu; Wang, Feng-Kwei; Chen, Yong; Zhao, Shenghua - In: Information technology and management 18 (2017) 2, pp. 149-160

Persistent link: https://www.econbiz.de/10011705602

The impact of social media adoption on innovative SMEs' performance

Domma, Filippo; Errico, Lucia - In: International review of applied economics 37 (2023) 3, pp. 324-356

Persistent link: https://www.econbiz.de/10014333539

Perception or capabilities? : an empirical investigation of the factors influencing the adoption of social media and public cloud in German SMEs

Hassan, Sohaib Shahzad; Reuter, Christian; Bzhalava, Levan - In: International journal of innovation management 25 (2021) 1, pp. 2150002-1-2150002-26

Persistent link: https://www.econbiz.de/10012507896

Social media in micro-enterprises : exploring adoption in the Indonesian retail sector

Vatanasakdakul, Savanid; Aoun, Chadi; Putra, Yuniarti … - In: Journal of global information management : an official … 28 (2020) 3, pp. 184-203

Persistent link: https://www.econbiz.de/10012304245

Impacts of knowledge on online brand success : an agent-based model for online market share enhancement

Jiang, Guoyin; Tadikamalla, Pandu R.; Shang, Jennifer; … - In: European journal of operational research : EJOR 249 (2016) 3, pp. 1093-1103

Persistent link: https://www.econbiz.de/10011413865

Usability perspective on social media sites' adoption in the B2B context

Lacka, Ewelina; Chong, Alain Yee Loong - In: Industrial marketing management : the international … 54 (2016), pp. 80-91

Persistent link: https://www.econbiz.de/10011478722

Making new products go viral and succeed

Nguyen, Hang T.; Chaudhuri, Malika - In: International journal of research in marketing : IJRM ; … 36 (2019) 1, pp. 39-62

Persistent link: https://www.econbiz.de/10012016490

Celebrity chef adoption and implementation of social media, particularly pinterest : a diffusion of innovations approach

Clarke, Theresa B.; Murphy, Jamie; Adler, Jami - In: International journal of hospitality management 57 (2016), pp. 84-92

Persistent link: https://www.econbiz.de/10011581274

Social media adoption and corporate disclosure

Zhou, Mi Jamie; Lei, Lijun; Wang, Jianling; Fan, Weiguo; … - In: The journal of information systems : JIS ; a semiannual … 29 (2015) 2, pp. 23-50

Persistent link: https://www.econbiz.de/10011341201

1
2
3
4
5
6
7
8
9
10
Next
Last