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Artificial intelligence in customer-facing financial services : a systematic literature review and agenda for future research
Hentzen, Janin Karoli; Hoffmann, Arvid O. I.; Dolan, Rebecca - In: International journal of bank marketing 40 (2022) 6, pp. 1299-1336
Persistent link: https://www.econbiz.de/10013397791
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Consumer behavior in Islamic banking : a systematic literature review and agenda for future research
Shabbirhusain RV; Annamalai, Balamurugan; … - In: Journal of Islamic marketing 15 (2024) 5, pp. 1326-1349
Persistent link: https://www.econbiz.de/10014520900
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A comparative study of customer service level based on service marketing mix (7Ps) in selected public and private sector banks in Bhopal, MP, India, by using mystery shopping as a...
Kumar, Satyendra; Almoula, Trupti Samir - In: International journal of financial services management … 10 (2020) 3, pp. 239-267
Persistent link: https://www.econbiz.de/10012510366
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Digital marketing and geopolitical uncertainty in banking portfolio management : evidence for China commercial banks
Ntasis, Lazaros; Kountzakis, Christos E.; Koronios, … - In: Developing digital marketing : relationship perspectives, (pp. 65-73). 2021
Persistent link: https://www.econbiz.de/10012585702
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Understanding technologically-induced customer services in the Nigerian banking sector : the internet as a post-modern phenomenon
Ozuem, Wilson; Howell, Kerry E.; Lancaster, Geoffrey - In: International journal of information technology and … 15 (2016) 3, pp. 272-290
Persistent link: https://www.econbiz.de/10011719664
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Using data mining techniques for detecting the important features of the bank direct marketing data
Parlar, Tuba; Kakilli Acaravci, Songul - In: International journal of economics and financial issues … 7 (2017) 2, pp. 692-696
Persistent link: https://www.econbiz.de/10011809107
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Corporate image advertising in the banking industry
Loveland, Karen A.; Smith, Katherine Taken; Smith, L. Murphy - In: Services marketing quarterly 40 (2019) 4, pp. 331-341
Persistent link: https://www.econbiz.de/10012179192
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Younger customers' outlooks when selecting and changing a financial services provider : the case of Maltese students
Camilleri, Silvio John; Ellul, Denise - In: International journal of financial research 8 (2017) 2, pp. 51-63
Persistent link: https://www.econbiz.de/10011779436
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Marketing e programmazione nelle aziende di credito
DiTommasi, Emilio - 1993
Persistent link: https://www.econbiz.de/10000895004