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Creating dynamic capabilities to increase customer value
Martelo Landroguez, Silvia; Barroso Castro, Carmen; … - In: Management decision : MD 49 (2011) 7, pp. 1141-1159
Persistent link: https://www.econbiz.de/10009355121
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Critical processes of knowledge management : an approach toward the creation of customer value
Cepeda-Carrion, Ignacio; Martelo-Landroguez, Silvia; … - In: European research on management and business economics 23 (2017) 1, pp. 1-7
Persistent link: https://www.econbiz.de/10011719354
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Linking training to organizational performance : an absorptive capacity-based view : case study method in Spanish family businesses
Hernández Perlines, Felipe; Araque, Benito Yáñez - In: Journal of promotion management : JPM 21 (2015) 4, pp. 432-446
Persistent link: https://www.econbiz.de/10011433404
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Knowledge absorptive capacity : new insights for its conceptualization and measurement
Camisón Zornoza, César; Forés, Beatriz - In: Journal of business research : JBR 63 (2010) 7, pp. 707-715
Persistent link: https://www.econbiz.de/10003984858
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Knowledge creation and absorptive capacity : the effect of intra-district shared competences
Camisón Zornoza, César; Forés, Beatriz - In: Scandinavian journal of management 27 (2011) 1, pp. 66-86
Persistent link: https://www.econbiz.de/10008937334
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Explaining the causes and effects of dynamic capabilities generation : a multiple-indicator multiple-cause modelling approach
Barrales-Molina, Vanesa; Bustinza, Óscar F.; … - In: British journal of management : BJM 24 (2013) 4, pp. 571-591
Persistent link: https://www.econbiz.de/10010206016
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Capabilities configurational method for organisations' sustainability : antecedents and consequences
Arraya, Marco - In: International journal of management concepts and … 17 (2024) 2, pp. 215-233
Persistent link: https://www.econbiz.de/10015067231
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Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
Chan, Eugene Y. - 2024
Introduction to this Text -- PART 1 -- Chapter 1: Consumer Decision Making Strategies -- PART 2 -- Chapter 2: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury Consumer Behavior -- Chapter 7: Digital Consumer Behavior...
Persistent link: https://www.econbiz.de/10014478777
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Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing; Jiang, Yanxin; Shabbir, Rizwan; Du, Mingfei - In: Industrial marketing management : the international … 51 (2015), pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
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Value-based selling : an organizational capability perspective
Töytäri, Pekka; Rajala, Risto - In: Industrial marketing management : the international … 45 (2015), pp. 101-112
Persistent link: https://www.econbiz.de/10010530571