With research focusing on corporate social disclosure mainly through websites and corporate reports, corporate social responsibility (CSR) communications remain an emerging field. However, little is known about CSR advertisements. Combining legitimacy theory and the theory of impression...

Purpose – The purpose of this paper is to investigate how companies use corporate social responsibility (CSR) advertisements to legitimise their ethical positions and how CSR advertisements vary across countries. Design/methodology/approach – The paper evaluates CSR advertisements from...

Purpose – Whilst earlier studies of market entry success factors have mostly focused on large emerging markets such as China or India, limited attention has been given to smaller emerging markets. The purpose of this paper is to identify the effects of firm-level (i.e. entry mode and firm...

Purpose – This special issue aims to present India as one of the world's most promising and fastest growing economies, with multinational companies eager to invest. Design/methodology/approach – Examines the eight articles and the contribution of each to an important aspect of marketing in...