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Vertical strategic information flow and market orientation
Numagami, Tsuyoshi; Karube, Masaru; Kato, Toshihiko; … - In: Hitotsubashi journal of commerce & management 46 (2012) 1, pp. 17-40
Persistent link: https://www.econbiz.de/10009715959
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Special section: Cognitive mapping of strategy in marketing
Marshall, Roger (contributor) - In: Journal of business research : JBR 66 (2013) 9, pp. 1541-1586
Persistent link: https://www.econbiz.de/10009757037
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Achievement motivation, strategic orientations and business performance in entrepreneurial firms : how different are Japanese and American founders?
Deshpandé, Rohit; Grinstein, Amir; Kim, Sang-hoon; … - In: International marketing review 30 (2013) 3, pp. 231-252
Persistent link: https://www.econbiz.de/10009759152
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Headquarters to subsidiary transfer effects on marketing strategy exploitation
Schleimer, Stephanie C.; Coote, Leonhard V.; Riege, Andreas - In: Journal of business research : JBR 67 (2014) 3, pp. 307-315
Persistent link: https://www.econbiz.de/10010245263
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Relational strategies and firm performance : insights from an orienting conceptual framework
Fawcett, Amydee M.; Hofer, Adriana Rossiter; Fawcett, … - In: Journal of business logistics : JBL 35 (2014) 2, pp. 151-152
Persistent link: https://www.econbiz.de/10010382679
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The marketing dilemma
Baker, Michael John - In: EuroMed journal of business 8 (2013) 2, pp. 104-116
Persistent link: https://www.econbiz.de/10010198171
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The integration of corporate non-market and market strategies : why, what, and how
Xie, Peihong; Li, Xin; Xie, Xuemei - In: Nankai business review international 5 (2014) 1, pp. 115-132
Persistent link: https://www.econbiz.de/10010337739
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Marketing strategies and practices in the contemporary environment
Sarmaniotis, Christos (contributor) - 2014
Persistent link: https://www.econbiz.de/10010364223
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Special issue: Multi-dimensional impacts of marketing and operational strategies on business performance
Fung, Michael Ka-yiu (ed.); Sergi, Bruno S. (ed.) - 2015
Persistent link: https://www.econbiz.de/10011435637
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A mental model for teaching strategic marketing management
Warren, Homer B.; Burns, David J. - In: Global perspectives on contemporary marketing education, (pp. 65-76). 2016
Persistent link: https://www.econbiz.de/10011483058