Narrow search
Showing 11 - 20 of 68,504
Cover Image
The use of organizational capabilities to increase customer value
Martelo, Silvia; Barroso Campos, Carmen; Cepeda, Gabriel - In: Journal of business research : JBR 66 (2013) 10, pp. 2042-2050
Persistent link: https://www.econbiz.de/10009772268
Cover Image
Kundenwertcontrolling und IFRS Rechnungslegung : Harmonisierungspotenziale der internen und externen Rechnungslegung von Banken
Belohuby, Richard - 2014
Persistent link: https://www.econbiz.de/10010234069
Cover Image
A customer lifetime value model for the banking industry : a guide to marketing actions
Ekinci, Yeliz; Uray, Nimet; Ülengin, Füsun - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 761-784
Persistent link: https://www.econbiz.de/10010371622
Cover Image
Customer's life-time value using the RFM model in the banking industry : a case study
Nikumanesh, Esmaeil; Albadvi, Amir - In: International journal of electronic customer … 8 (2014) 1/3, pp. 15-30
Persistent link: https://www.econbiz.de/10011471071
Cover Image
"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús; Kamakura, Wagner A.; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
Cover Image
A new application of RFM clustering for guild segmentation to mine the pattern of using banks' e-payment services
Khobzi, Hamid; Akhondzadeh-Noughabi, Elham; … - In: Journal of global marketing 27 (2014) 3, pp. 178-190
Persistent link: https://www.econbiz.de/10010404375
Cover Image
Customer satisfaction and competencies : an econometric study of an Italian bank
Gritti, Paola; Foss, Nicolai J. - In: Applied economics letters 17 (2010) 16/18, pp. 1811-1817
Persistent link: https://www.econbiz.de/10009232139
Cover Image
Explaining the adoption of value metrics in retail banks' customer management
Berger, Sven C.; Martin, Sebastian F. - In: Enterprise applications and services in the finance …, (pp. 151-164). 2008
Persistent link: https://www.econbiz.de/10003721774
Cover Image
Conceptualization and measurement of customer perceived value in banks : a Brazilian contribution
Parente, Eduardo Soares; Costa, Francisco José; … - In: The international journal of bank marketing : IJBM 33 (2015) 4, pp. 494-509
Persistent link: https://www.econbiz.de/10011384260