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They're just not that into you : how to leverage existing consumer-brand relationships through social psychological distance
Connors, Scott; Khamitov, Mansur; Thomson, Matthew; … - In: Journal of marketing 85 (2021) 5, pp. 92-108
Persistent link: https://www.econbiz.de/10012608718
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How does service climate influence hotel employees' brand citizenship behavior? : a social exchange and social identity perspective
Hung Trong Hoang - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 1, pp. 51-59
Persistent link: https://www.econbiz.de/10012698521
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Tipping the purchase with external cues : influencing the behaviors of ambivalent consumers with contextual primes
Yang, Lifeng; Unnava, Hanumantha Rao - In: Journal of marketing theory and practice 24 (2016) 4, pp. 442-461
Persistent link: https://www.econbiz.de/10011600570
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No I won't, but yes we will : driving sustainability-related donations through social identity effects
Champniss, Guy; Wilson, Hugh; MacDonald, Emma K.; … - In: Technological forecasting & social change : an … 111 (2016), pp. 317-326
Persistent link: https://www.econbiz.de/10011611984
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Examining purchase intention for luxury fashion : integrating theory of reasoned action, with affect-behavior-cognition (ABC) model, identity and social identity theories
Lau, Mei Mei; Ng, Peggy M. L.; Chan, Elaine Ah Heung; … - In: Young consumers : insight and ideas for responsible … 24 (2022) 1, pp. 114-131
Persistent link: https://www.econbiz.de/10014246043
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An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun - In: Journal of fashion marketing and management 28 (2024) 2, pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
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Recalling mixed emotions
Aaker, Jennifer (contributor); Drolet, Aimee L. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003719296
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What's funny and what's not : the moderating role of cultural orientation in ad humor
Lee, Yih Hwai; Lim, Elison Ai Ching - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 71-84
Persistent link: https://www.econbiz.de/10003732325
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The role of national culture in advertising's sensitivity to business cycles : an investigation across all continents
Deleersnyder, Barbara; Dekimpe, Marnik G.; Steenkamp, … - 2007
Persistent link: https://www.econbiz.de/10003651669
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Use and abuse of cultural elements in multicultural advertising
Burgos, David - In: Journal of advertising research 48 (2008) 2, pp. 177-178
Persistent link: https://www.econbiz.de/10003742647