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CEE market entry through smart network repositioning : a case study of Panasonic
Glowik, Mario; Bruhs, Sarah Maria - In: Proceedings of the 19th Annual Conference on Marketing …, (pp. 103-115). 2011
Persistent link: https://www.econbiz.de/10009501251
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Crucial relationships in international business
Glowik, Mario; Bruhs, Sarah Maria - In: Proceedings of the 20th Annual Conference on Marketing …, (pp. 59-70). 2012
Persistent link: https://www.econbiz.de/10009731033
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Business-to-business : a global network perspective
Glowik, Mario - 2014
Persistent link: https://www.econbiz.de/10010486738
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Behavioral alliance strategy
Mellewigt, Thomas; Bruhs, Sarah Maria; Keller, Arne - In: Collaborative strategy : critical issues for alliances …, (pp. 152-160). 2017
Persistent link: https://www.econbiz.de/10011655677
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Governance of concurrent sourcing : theoretical advancements and empirical evidence
Bruhs, Sarah Maria - 2017
Persistent link: https://www.econbiz.de/10011886607
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Business-to-business : a global network perspective
Glowik, Mario. - 2014
1. An introduction to business-to-business -- 2. Characteristics of business-to-business markets -- 3. Developing business relationships -- 4. Analysing business-to-business industry networks -- 5. Networks and innovation -- 6. Networks and international market entry -- 7. Networks, early...
Persistent link: https://www.econbiz.de/10014498266
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Strategic management of Korean consumer electronics companies : a case study of Samsung
Glowik, Mario - In: Perspectives on internationalization and international …, (pp. 384-408). 2008
Persistent link: https://www.econbiz.de/10003729495
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From relocation to regional competence cluster : recent developments of the television set industry in Central- and Eastern European countries
Glowik, Mario - In: Proceedings of the 15th Annual Conference on Marketing …, (pp. 73-89). 2007
Persistent link: https://www.econbiz.de/10003622547
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Länderanalyse Baltikum : Chancen und Risiken für Außenhandel und Auslandsproduktion ; Erfahrungen deutscher mittelständischer Unternehmen der Investitionsgüterindustrie
Glowik, Mario - In: Osteuropa / Osteuropa-Wirtschaft 51 (2006) 3/4, pp. 234-248
Persistent link: https://www.econbiz.de/10003392282
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Market entry networks of Japanese firms in the CEE
Glowik, Mario - In: Proceedings of the 16th Annual Conference on Marketing …, (pp. 89-101). 2008
Persistent link: https://www.econbiz.de/10003799939