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The effectiveness of nutritional information on foodservice companies’ corporate social responsibility
Choi, Jinkyung - In: Asia Pacific business review 23 (2017) 1, pp. 44-62
Persistent link: https://www.econbiz.de/10011745968
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The effect of corporate social responsibility on brand image and brand equity and its impact on consumer satisfaction
Araújo, Joana; Pereira, Inês Veiga; Duarte Santos, José - In: Administrative Sciences : open access journal 13 (2023) 5, pp. 1-16
This paper aims to study the effect of corporate social responsibility (CSR) on brand image and brand equity and its impact on consumer satisfaction. The study follows a quantitative methodology, using the implementation of an online questionnaire distributed to people who bought, during the...
Persistent link: https://www.econbiz.de/10014318704
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Evaluating the effects of corporate social irresponsibility on brand hate and its behavioural outcomes
Roozbahani, Elaheh; Salehzadeh, Reza; Mirmehdi, Seyed Mehdi - In: International journal of business governance and ethics … 16 (2022) 2, pp. 158-175
Persistent link: https://www.econbiz.de/10013198346
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The effect of corporate social responsibility on brand loyalty : the mediation role of brand image
He, Yuanqiong; Lai, Kin Keung - In: Total quality management & business excellence : an … 25 (2014) 3, pp. 249-263
Persistent link: https://www.econbiz.de/10010246006
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Morality shifting : how consumer preferences influence moral judgments of corporate misconduct
Lewis, Robert; Anderson, Ronald; Pounders, Kathrynn - In: Journal of promotion management : JPM 22 (2016) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10011522001
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Corporate social responsibility and brand equity of operating telecoms : brand reputation as a mediating effect
Ahmad, Alaeddin Mohammad Khalaf; Shattal, Mira Hashem Abu; … - In: International journal of sustainable economy : IJSE 14 (2022) 1, pp. 78-97
Persistent link: https://www.econbiz.de/10012800974
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Is it all for show? : environmental brand identification on skin care and cosmetic websites
Seelig, Michelle I.; Sun, Ruoyu; Deng, Huixin; Pal, Sanchary - In: Journal of marketing communications 27 (2021) 4, pp. 436-456
Persistent link: https://www.econbiz.de/10012515871
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Where, when, and who : corporate social responsibility and brand value : a global panel study
Pope, Shawn; Kim, Jimi - In: Business & society 61 (2022) 6, pp. 1631-1683
Persistent link: https://www.econbiz.de/10013268194
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Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran; Fatma, Mobin - In: International journal of business excellence 17 (2019) 4, pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
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Corporate hypocrisy and social responsibility : a comparative study of brand crises effect on consumer's attitude toward brands
Santos, Ana Luísa; Casais, Beatriz - In: World review of entrepreneurship, management and … 15 (2019) 1/2, pp. 110-131
Persistent link: https://www.econbiz.de/10012027573