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A Rhetorical Question: What Is the Impact of Non-traditional Media for Low- and High-Reputation Brands?
Dahlén, Micael - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 13-25
Persistent link: https://www.econbiz.de/10008346604
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The "killer" ad: an assessment of advertising violence
Söderlund, Magnus; Dahlén, Micael - In: European journal of marketing : EJM 44 (2010) 11, pp. 1811-1839
Persistent link: https://www.econbiz.de/10008720166
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A Disaster Is Contagious: How a Brand in Crisis Affects Other Brands - This article reports on two studies showing that a brand crisis changes consumer perceptions and the game rul...
Dahlén, Micael; Lange, Fredrik - In: Journal of advertising research 46 (2006) 4, pp. 388-397
Persistent link: https://www.econbiz.de/10007600591
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Could Placing ADS Wrong be Right?: Advertising Effects of Thematic Incongruence
Dahlén, Micael; Rosengren, Sara; Törn, Fredrik; … - In: International journal of advertising : the quarterly … 37 (2008) 3, pp. 57-68
Persistent link: https://www.econbiz.de/10009976365
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Long Live Creative Media Choice
Dahlén, Micael; Friberg, Lars; Nilsson, Erik - In: International journal of advertising : the quarterly … 38 (2009) 2, pp. 121-130
Persistent link: https://www.econbiz.de/10009976398
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Judging a Magazine by Its Advertising: Exploring the Effects of Advertising Content on Perceptions of a Media Vehicle
Rosengren, Sara; Dahlén, Micael - In: Journal of advertising research 53 (2013) 1, pp. 61-70
Persistent link: https://www.econbiz.de/10010105390
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Advertising weak and strong brands: Who gains?
Dahlén, Micael; Lange, Fredrik - In: Psychology & marketing 22 (2005) 6, pp. 473-488
Persistent link: https://www.econbiz.de/10006959943
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Real consumers in the virtual store
Dahlén, Micael; Lange, Fredrik - In: Scandinavian journal of management 18 (2002) 3, pp. 341-364
Persistent link: https://www.econbiz.de/10006975165
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Advertising Creativity Matters
Dahlén, Micael; Rosengren, Sara; Törn, Fredrik - In: Journal of advertising research 48 (2008) 3, pp. 392-403
Persistent link: https://www.econbiz.de/10008107591
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Could Placing ADS Wrong be Right?: Advertising Effects of Thematic Incongruence
Dahlén, Micael; Rosengren, Sara; Törn, Fredrik; … - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 57-68
Persistent link: https://www.econbiz.de/10008108971