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HOW TO CREATE BRAND ENGAGEMENT ON FACEBOOK - A recent study of 98 global brands identifies factors that increase — Or decrease — The chances of consumers "liking," commenting on or...

Malhotra, Arvind; Kubowicz Malhotra, Claudia; See, Alan - In: MIT sloan management review 54 (2013) 2, pp. 18-22

Persistent link: https://www.econbiz.de/10010067813

How to get your messages retweeted

Malhotra, Arvind; Kubowicz Malhorta, Claudia; See, Alan - In: MIT sloan management review 53 (2011/12) 2, pp. 61-66

Persistent link: https://www.econbiz.de/10009503005

Evaluating customer information breaches as service failures : an event study approach

Malhotra, Arvind; Kubowicz Malhotra, Claudia - In: Journal of service research : JSR 14 (2011) 1, pp. 44-59

Persistent link: https://www.econbiz.de/10008826887

How CEOs can leverage Twitter

Kubowicz Malhotra, Claudia; Malhotra, Arvind - In: MIT sloan management review 57 (2015/2016) 2, pp. 73-79

Persistent link: https://www.econbiz.de/10011416229

Searching for ideas from creative crowds : the role of examples in problem statements

Malhotra, Arvind; Kubowicz Malhotra, Claudia - In: Journal of business research : JBR 164 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014303789

Exploring switching behavior of US mobile service customers

Malhotra, Arvind; Kubowicz Malhotra, Claudia - In: Journal of Services Marketing 27 (2013) 1, pp. 13-24

Purpose – The purpose of this paper is to explore the switching behavior of mobile service customers in the USA with a focus on service quality, innovation and lock-in strategies as deterrents of switching. Design/methodology/approach – A thorough literature review coupled with two focus...

Persistent link: https://www.econbiz.de/10014905413

Exploring switching behavior of US mobile service customers

Malhotra, Arvind; Malhotra, Claudia Kubowicz - In: The journal of services marketing 27 (2013) 1, pp. 13-24

Persistent link: https://www.econbiz.de/10009723108

Get more ideas from the crowd

Malhotra, Claudia Kubowicz; Malhotra, Arvind; Bayus, … - In: MIT sloan management review 62 (2021) 4, pp. 15-17

Persistent link: https://www.econbiz.de/10012601314

The postpandemic future of work

Malhotra, Arvind - In: Journal of management 47 (2021) 5, pp. 1091-1102

Persistent link: https://www.econbiz.de/10012522574

Greater associative knowledge variety in crowdsourcing platforms leads to generation of novel solutions by crowds

Malhotra, Arvind; Majchrzak, Ann - In: Journal of Knowledge Management 23 (2019) 8, pp. 1628-1651

Purpose: The purpose of this study is to offer implications and future research directions related to new organizational forms like crowds. Organizations are increasingly relying on online crowds to innovate through mechanisms such as crowdsourcing, open innovation, innovation challenges and...

Persistent link: https://www.econbiz.de/10012187118