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Interactive impact of ethnic distance and cultural familiarity on the perceived effects of free trade agreements

Kingshott, Russel; Sharma, Piyush; Hosie, Peter J.; St. … - In: Asia Pacific journal of management : APJM ; a … 36 (2019) 1, pp. 135-160

Persistent link: https://www.econbiz.de/10012040667

Attribution of success and failure in intercultural service encounters : the moderating role of personal cultural orientations

Tam, Jackie L. M.; Sharma, Piyush; Kim, Namwoon - In: The journal of services marketing 30 (2016) 6, pp. 643-658

Persistent link: https://www.econbiz.de/10011635055

Self-service technology in supermarkets : do frontline staff still matter?

Sharma, Piyush; Ueno, Akiko; Kingshott, Russel - In: Journal of retailing and consumer services 59 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10012433423

Investor sentiment and advertising expenditure

Mian, G. Mujtaba; Sharma, Piyush; Gul, Ferdinand A. - In: International journal of research in marketing : IJRM ; … 35 (2018) 4, pp. 611-627

Persistent link: https://www.econbiz.de/10011956600

Exploring the role of attitudinal functions in counterfeit purchase behavior via an extended conceptual framework

Sharma, Piyush; Chan, Ricky Y. K. - In: Psychology & marketing 34 (2017) 3, pp. 294-308

Persistent link: https://www.econbiz.de/10011658379

Consumer ethnocentrism: Reconceptualization and cross-cultural validation

Sharma, Piyush - In: Journal of International Business Studies 46 (2015) 3, pp. 381-389

Consumer ethnocentrism (CE) is a popular construct in international marketing research and is generally measured using the CETSCALE, a reliable scale with proven predictive validity but with limited evidence about its construct validity, dimensionality and cross-cultural measurement invariance....

Persistent link: https://www.econbiz.de/10011212490

Demystifying the impact of self-indulgence and self-control on customer-employee rapport and customer happiness

Fatima, Johra Kayeser; Di Mascio, Rita; Sharma, Piyush - In: Journal of retailing and consumer services 53 (2020), pp. 1-7

Persistent link: https://www.econbiz.de/10012171839

A typology of viral ad sharers using sentiment analysis

Kulkarni, Kalpak K.; Kalro, Arti D.; Sharma, Dinesh; … - In: Journal of retailing and consumer services 53 (2020), pp. 1-10

Persistent link: https://www.econbiz.de/10012171967

Technological sensing and response capabilities as drivers for radical innovation in the context of apocalyptic uncertainty

Malik, Garima; Sharma, Piyush; Kingshott, Russel; … - In: R & D management 54 (2024) 3, pp. 525-541

Persistent link: https://www.econbiz.de/10014532619

Exploring customer reactions to offshore call centers: toward a comprehensive conceptual framework

Sharma, Piyush; Mathur, Rajiv; Dhawan, Abhinav - In: The journal of services marketing 23 (2009) 5, pp. 289-300

Persistent link: https://www.econbiz.de/10008316422