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Selecting valuable customers using a customer lifetime value framework : Report No. 05-121

Venkatesan, Rajkumar; Kumar, V.; Bohling, Timothy - In: MSI reports : working paper series (2005) 4, pp. 93-115

Persistent link: https://www.econbiz.de/10009893447

TOOL KIT - Knowing What to Sell, When, and to Whom - It's always been hard to work out what customers do and don't want, let alone when they do or don't want it. That's why markete...

Kumar, V.; Venkatesan, Rajkumar; Reinartz, Werner - In: Harvard business review : HBR (2006), pp. 131-141

Persistent link: https://www.econbiz.de/10005917817

A genetic algorithms approach to growth phase forecasting of wireless subscribers

Venkatesan, Rajkumar; Kumar, V. - In: International journal of forecasting 18 (2002) 4, pp. 625-646

Persistent link: https://www.econbiz.de/10006971682

Forecasting category sales and market share for wireless telephone subscribers: a combined approach

Kumar, V.; Nagpal, Anish; Venkatesan, Rajkumar - In: International journal of forecasting 18 (2002) 4, pp. 583-604

Persistent link: https://www.econbiz.de/10006971684

Practice Prize Report-The Power of CLV: Managing Customer Lifetime Value at IBM

Kumar, V.; Venkatesan, Rajkumar; Bohling, Tim; … - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 585-599

Persistent link: https://www.econbiz.de/10008094141

Performance Implications of Adopting a Customer-Focused Sales Campaign

Kumar, V.; Venkatesan, Rajkumar; Reinartz, Werner - In: Journal of marketing 72 (2008) 5, pp. 50-68

Persistent link: https://www.econbiz.de/10008109469

Will the frog change into a prince? Predicting future customer profitability

Rust, Roland T.; Kumar, V.; Venkatesan, Rajkumar - In: International journal of research in marketing : IJRM ; … 28 (2011) 4, pp. 281-295

Persistent link: https://www.econbiz.de/10009801791

Special issue: metrics and analytics

Kumar, V. (ed.); Venkatesan, Rajkumar (ed.) - 2021

Persistent link: https://www.econbiz.de/10013327946

Forecasting category sales and market share for wireless telephone subscribers: a combined approach

Kumar, V.; Nagpal, Anish; Venkatesan, Rajkumar - In: International Journal of Forecasting 18 (2002) 4, pp. 583-603

Persistent link: https://www.econbiz.de/10005418589

Evolutionary Estimation of Macro-Level Diffusion Models Using Genetic Algorithms: An Alternative to Nonlinear Least Squares

Venkatesan, Rajkumar; Krishnan, Trichy V.; Kumar, V. - In: Marketing Science 23 (2004) 3, pp. 451-464

In this paper, we provide theoretical arguments and empirical evidence for how Genetic Algorithms (GA) can be used for efficient estimation of macro-level diffusion models. Using simulations we find that GA and Sequential Search-Based-Nonlinear Least Squares (SSB-NLS) provide comparable...

Persistent link: https://www.econbiz.de/10008787699