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Does puffery deceive? : an empirical investigation

Gao, Zhihong; Scorpio, Elaine A. - In: Journal of consumer policy : consumer issues in law, … 34 (2011) 2, pp. 249-264

Persistent link: https://www.econbiz.de/10009306451

The development of consumer privacy protection policy in China : a historical review

Gao, Zhihong; O’Sullivan-Gavin, Susan - In: Journal of historical research in marketing 7 (2015) 2, pp. 232-255

Persistent link: https://www.econbiz.de/10011376216

The priming effect of news context on Chinese attitudes toward foreign brands

Gao, Zhihong; Li, Na - In: Journal of Asia Pacific business 14 (2013) 4, pp. 268-286

Persistent link: https://www.econbiz.de/10010235654

Consumer attitudes toward advertising in the digital age : a China-United States comparative study

Gao, Zhihong; Zhang, Hongxia; Li, Sherry F. - In: Journal of current issues and research in advertising : … 35 (2014) 1, pp. 12-28

Persistent link: https://www.econbiz.de/10010383168

The effect of racial cues on the reader's response to advertisements : a US-China comparative study

Gao, Zhihong; Xu, Jincan; Kim, Joe H. - In: Asia Pacific journal of marketing and logistics 25 (2013) 3, pp. 510-532

Persistent link: https://www.econbiz.de/10009776151

Consuming revolution : the politics of red tourism in China

Gao, Zhihong; Guo, Xiaoling - In: Journal of macromarketing : examining the interactions … 37 (2017) 3, pp. 240-254

Persistent link: https://www.econbiz.de/10011750540

Mapping the official discourse of frugality in China between 1979 and 2015

Gao, Zhihong - In: Journal of Historical Research in Marketing 10 (2018) 2, pp. 151-174

Purpose: This paper aims to examine how the official discourse of frugality evolved in China between 1979 and 2015. Design/methodology/approach: The study uses historical and textual analysis. It divides the Chinese official discourse on frugality between 1979 and 2015 into four periods:...

Persistent link: https://www.econbiz.de/10012075202

The effect of racial cues on the reader's response to advertisements: A US-China comparative study

Gao, Zhihong; Xu, Jincan; Kim, Joe H. - In: Asia Pacific journal of marketing and logistics 25 (2013) 3, pp. 510-532

Persistent link: https://www.econbiz.de/10010138875

HARMONIOUS REGIONAL ADVERTISING REGULATION?

Gao, Zhihong - In: Journal of advertising : official publication of the … 34 (2005) 3, pp. 75-88

Persistent link: https://www.econbiz.de/10008116211

Controlling Deceptive Advertising in China: An Overview

Gao, Zhihong - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 2, pp. 165-177

Persistent link: https://www.econbiz.de/10008134889