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Berger, Jonah; Ward, Morgan - In: Journal of consumer research : JCR ; an … 37 (2010/11) 4, pp. 555-569

Persistent link: https://www.econbiz.de/10008747745

Berger, Jonah; Ho, Benjamin; Joshi, Yogesh V. - In: MSI reports : working paper series (2011) 1, pp. 211-256

Persistent link: https://www.econbiz.de/10009383319

Berger, Jonah; Shiv, Baba - In: Journal of consumer psychology : JCP : the official … 21 (2011) 4, pp. 464-472

Persistent link: https://www.econbiz.de/10009384867

Sela, Aner; Berger, Jonah - In: Journal of consumer research : JCR ; an … 39 (2012/13) 2, pp. 360-370

Persistent link: https://www.econbiz.de/10009581288

Berger, Jonah; Chen, Zoey - In: Harvard business review : HBR 92 (2014) 4, pp. 28

Persistent link: https://www.econbiz.de/10010343467

Berger, Jonah; Kim, Yoon Duk; Meyer, Robert J. - In: Journal of consumer research : JCR ; an … 48 (2021) 2, pp. 235-250

Persistent link: https://www.econbiz.de/10012620033

Chan, Cindy; Berger, Jonah; Van Boven, Leaf - In: Journal of consumer research : JCR ; an … 40 (2013/14), pp. 288-300

Persistent link: https://www.econbiz.de/10009777124

Berger, Jonah - In: Harvard-Business-Manager : das Wissen der Besten 34 (2012) 6, pp. 16-17

Persistent link: https://www.econbiz.de/10009538476

Berger, Jonah; Schwartz, Eric M. - In: Journal of marketing research : JMR 48 (2011) 5, pp. 869-880

Persistent link: https://www.econbiz.de/10009355023

McDuff, Daniel; Berger, Jonah - In: Journal of advertising research 60 (2020) 4, pp. 370-380

Persistent link: https://www.econbiz.de/10012495751

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