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Silence is Not Golden: Firm Re...
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International Journal of Housing Markets and Analysis
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Using public perception to investigate real estate brokerage promotional outlet effectiveness
Larsen, James E.
;
Coleman, Joseph W.
;
Gulas, Charles S.
- In:
Journal of real estate practice and education : a …
11
(
2008
)
2
,
pp. 159-177
Persistent link: https://www.econbiz.de/10003788771
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2
Brand and message recall : the effects of situational involvement and brand symbols in the marketing of real estate services
Gulas, Charles S.
;
Larsen, James E.
;
Coleman, Joseph W.
- In:
Services marketing quarterly
30
(
2009
)
4
,
pp. 333-341
Persistent link: https://www.econbiz.de/10003900741
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3
Silence is not golden : firm response and nonresponse to consumer correspondence
Gulas, Charles S.
;
Larsen, James E.
- In:
Services marketing quarterly
33
(
2012
)
3
,
pp. 261-275
Persistent link: https://www.econbiz.de/10009583086
Saved in:
4
Using public perception to investigate real estate brokerage promotional outlet effectiveness
Larsen, James E.
;
Coleman, Joseph W.
;
Gulas, Charles S.
- In:
Journal of real estate practice and education : a …
11
(
2008
)
2
,
pp. 159-177
Persistent link: https://www.econbiz.de/10009880002
Saved in:
5
Using a troubling innovation in real estate finance to teach loan amortization mechanics
Larsen, James E.
- In:
Journal of real estate practice and education : a …
15
(
2012
)
1
,
pp. 33-41
Persistent link: https://www.econbiz.de/10009661353
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6
Real estate principles and practices
Larsen, James E.
-
2003
Persistent link: https://www.econbiz.de/10004821307
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7
Using a troubling innovation in real estate finance to teach loan amortization mechanics
Larsen, James E.
- In:
Journal of real estate practice and education : a …
15
(
2012
)
1
,
pp. 33-41
Persistent link: https://www.econbiz.de/10010048098
Saved in:
8
It's just a joke violence against males in humorous advertising
Gulas, Charles S.
;
McKeage, Kim
;
Weinberger, Marc G.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 109-120
Persistent link: https://www.econbiz.de/10008860323
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9
The rule of culture in advertising humor
Weinberger, Marc G.
;
Gulas, Charles S.
;
Weinberger, …
- In:
Handbook of developments in consumer behaviour
,
(pp. 83-117)
.
2012
Persistent link: https://www.econbiz.de/10009569463
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10
The impact of violent humor on advertising success : a gender perspective
Swani, Kunal
;
Weinberger, Marc G.
;
Gulas, Charles S.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 308-319
Persistent link: https://www.econbiz.de/10010230071
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