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Looking in through outdoor : a socio-cultural and historical perspective on the evolution of advertising humour
Weinberger, Marc G.; Gulas, Charles S.; Weinberger, … - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 447-472
Persistent link: https://www.econbiz.de/10011546528
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It's just a joke : violence against males in humorous advertising
Gulas, Charles S.; McKeage, Kim; Weinberger, Marc G. - In: Advertising and violence : concepts and perspectives, (pp. 45-59). 2015
Persistent link: https://www.econbiz.de/10010498565
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Relationships, roles, and consumer identity in services marketing
McKeage, Kim; Gulas, Charles S. - In: Services marketing quarterly 34 (2013) 3, pp. 231-239
Persistent link: https://www.econbiz.de/10009778518
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Audience reaction to comedic advertising violence after exposure to violent media
Gulas, Charles S.; Swani, Kunal; Weinberger, Marc G. - In: Journal of current issues and research in advertising 40 (2019) 1, pp. 3-19
Persistent link: https://www.econbiz.de/10012243094
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Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Weinberger, Marc G.; Swani, Kunal; Yoon, Hye Jin; … - In: International journal of advertising : the quarterly … 36 (2017) 4, pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
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You must be joking : an introduction to the special issue on the use of humour in advertising
Weinberger, Marc G.; Gulas, Charles S. - In: International journal of advertising : the review of … 38 (2019) 7, pp. 909-910
Persistent link: https://www.econbiz.de/10012200360
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The emergence of a half-century of research on humour in advertising : what have we learned? What do we still need to learn?
Weinberger, Marc G.; Gulas, Charles S. - In: International journal of advertising : the review of … 38 (2019) 7, pp. 911-956
Persistent link: https://www.econbiz.de/10012200361
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Special issue on humor in advertising
Weinberger, Marc G. (ed.); Gulas, Charles S. (ed.) - 2019
Persistent link: https://www.econbiz.de/10012200499
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Corporate Giving Behavior and Decision-Maker Social Consciousness
Campbell, Leland; Gulas, Charles S.; Gruca, Thomas S. - In: Journal of business ethics : JOBE 19 (1999) 4, pp. 375-384
Persistent link: https://www.econbiz.de/10006914037
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Relationships, Roles, and Consumer Identity in Services Marketing
McKeage, Kim K.; Gulas, Charles S. - In: Services marketing quarterly 34 (2013) 3, pp. 231-239
Persistent link: https://www.econbiz.de/10010137708