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Creative strategies of super bowl commercials 2001 - 2009 : an analysis of message strategies
Kim, Kihan; Cheong, Yunjae - In: International journal of sports marketing & sponsorship 13 (2011/12) 1, pp. 7-22
Persistent link: https://www.econbiz.de/10009508906
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The image management function of sponsorship : a general theoretical framework
Kim, Kihan; Stout, Patricia A.; Cheong, Yunjae - In: International journal of advertising : the quarterly … 31 (2012) 1, pp. 85-111
Persistent link: https://www.econbiz.de/10009510693
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Exploring the influence of television sport on consumers' attitudes towards programme-embedded advertising using motivational responses generated by the game
Ahn, Dohyun; Cheong, Yunjae; Kim, Kihan - In: International journal of sports marketing & sponsorship 14 (2012/13) 4, pp. 326-342
Persistent link: https://www.econbiz.de/10010195351
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An assessment of direct-to-consumer (DTC) pharmaceutical advertising spending
Cheong, Yunjae; Kim, Kihan - In: International journal of advertising : the quarterly … 33 (2014) 1, pp. 91-112
Persistent link: https://www.econbiz.de/10010256885
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Advertising agency operating efficiency
Cheong, Yunjae; Kim, Kihan; Combs, Justin - In: Journal of marketing communications 22 (2016) 1, pp. 83-99
Persistent link: https://www.econbiz.de/10011536091
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Choosing the right message for the right cause in social cause advertising : type of social cause message, perceived company, cause fit and the persuasiveness of communication
Kim, Kihan; Cheong, Yunjae; Lim, Joon Soo - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 473-494
Persistent link: https://www.econbiz.de/10011546541
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Advertising spending efficiency among top US advertisers from 1985 to 2012 : overspending or smart managing?
Cheong, Yunjae; De Gregorio, Federico; Kim, Kihan - In: Journal of advertising : official publication of the … 43 (2014) 4, pp. 344-358
Persistent link: https://www.econbiz.de/10010469997
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The state of media planning research : a 16-year assessment, 1992 - 2007
Cheong, Yunjae; Kim, Kihan - In: Journal of current issues and research in advertising : … 33 (2012) 2, pp. 227-247
Persistent link: https://www.econbiz.de/10009671479
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Intraorganizational conflict within advertising agencies : antecedents and outcomes
De Gregorio, Federico; Cheong, Yunjae; Kim, Kihan - In: Journal of advertising : official publication of the … 41 (2012) 3, pp. 19-34
Persistent link: https://www.econbiz.de/10009738529
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Sports sponsorship and the risks of ambush marketing : the moderating role of corporate reputation in the effects of disclosure of ambush marketers on attitudes and beliefs towards...
Yun, Lira; Kim, Kihan; Cheong, Yunjae - In: International journal of advertising : the review of … 39 (2020) 7, pp. 921-942
Persistent link: https://www.econbiz.de/10012395587