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Poncin, Ingrid; Ben Mimoun, Mohammed Slim - In: Revue gestion 2000 : actualités perfectionnements 28 (2011) 5, pp. 31-47

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Garnier, Marion; Poncin, Ingrid - In: Journal of retailing and consumer services 47 (2019), pp. 361-369

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Slim, Ben Mimoun Mohamed; Garnier, Marion; Poncin, Ingrid - In: E-marketing in developed and developing countries : …, (pp. 233-245). 2013

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