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Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands : an empirical study in China
He, Jianxu; Wang, Cheng Lu - In: Journal of business research : JBR 68 (2015) 6, pp. 1225-1233
Persistent link: https://www.econbiz.de/10010529917
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Organizational capabilities and business performance : when and how does the dark side of managerial ties matter?
Chung, Henry F. L.; Wang, Cheng Lu; Huang, Pei-how; … - In: Industrial marketing management : the international … 55 (2016), pp. 70-82
Persistent link: https://www.econbiz.de/10011503616
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Appellation of origin brands in China
Niu, Yongge; Wang, Cheng Lu - In: Brand management in emerging markets : theories and practice, (pp. 239-248). 2014
Persistent link: https://www.econbiz.de/10010417714
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The intellectual structure in brands and branding research : a scientometric analysis
He, Jiaxun; Wang, Cheng Lu - In: Brand management in emerging markets : theories and practice, (pp. 1-35). 2014
Persistent link: https://www.econbiz.de/10010417755
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Brand management in emerging markets : theories and practice
Wang, Cheng Lu (contributor); He, Jiaxun (contributor) - 2014
Persistent link: https://www.econbiz.de/10010412963
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Economic development and consumer marketing in contemporary China
Wang, Cheng Lu (contributor) - 2010
Persistent link: https://www.econbiz.de/10008772853
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A contingency approach to international marketing strategy and decision-making structure among exporting firms
Chung, Henry F. L.; Wang, Cheng Lu; Huang, Pei-how - In: International marketing review 29 (2012) 1, pp. 54-87
Persistent link: https://www.econbiz.de/10009514738
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Conflict handling styles in international joint ventures : a cross-cultural and cross-national comparison
Wang, Cheng Lu; Lin, Xiaohua; Chan, Allan K.; Shi, Yizheng - In: Management international review : mir ; journal of … 45 (2005) 1, pp. 3-21
Persistent link: https://www.econbiz.de/10002628258
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Demographics and shopping orientations for apparel products : a hybrid segmentation of Chinese consumers
Wang, Cheng Lu; Siu, Noel Yee-Man; Hui, Alice S. Y. - In: Journal of Asian business 18 (2002) 3, pp. 31-44
Persistent link: https://www.econbiz.de/10001771570
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The influence of emoji meaning multipleness on perceived online review helpfulness : the mediating role of processing fluency
Wu, Ruijuan; Chen, Jiuqi; Wang, Cheng Lu; Zhou, Liying - In: Journal of business research : JBR 141 (2022), pp. 299-307
Persistent link: https://www.econbiz.de/10013168060