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Hear is the thing : auditory processing of novel nonword brand names

Carnevale, Marina; Lerman, Dawn; Luna, David - In: Sensory marketing : research on the sensuality of products, (pp. 183-198). 2010

Persistent link: https://www.econbiz.de/10003933282

Does brand spelling influence memory? : the case of auditorily presented brand names

Luna, David; Carnevale, Marina; Lerman, Dawn - In: Journal of consumer psychology : JCP : the official … 23 (2013) 1, pp. 36-48

Persistent link: https://www.econbiz.de/10009719557

Brand linguistics : a theory-driven framework for the study of language in branding

Carnevale, Marina; Luna, David; Lerman, Dawn - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 572-591

Persistent link: https://www.econbiz.de/10011734955

Follow your nose when it sounds right : how brand names influence consumer responses to product scents

Carnevale, Marina; Hadi, Rhonda; Luna, David; Pogacar, Ruth - In: Journal of business research : JBR 157 (2023), pp. 1-17

Persistent link: https://www.econbiz.de/10014229559

A theory-based measure of acculturation : the shortened cultural life style inventory

Lerman, Dawn; Maldonado, Rachel; Luna, David - In: Journal of business research : JBR 62 (2009) 4, pp. 399-406

Persistent link: https://www.econbiz.de/10003839869

The language of branding : theory, strategies, and tactics

Lerman, Dawn; Morais, Robert J.; Luna, David - 2018

Acknowledgements -- Why brand language matters -- Brand language fundamentals -- The brand story -- The brand language brief -- The language of brand names -- The language of advertising claims -- The language of packaging -- The language of online and offline customer-brand interactions --...