Similar Search Results

A critical model of brand experience consequences

Shamim, Amjad; Mohsin Butt, Muhammad - In: Asia Pacific Journal of Marketing and Logistics 25 (2013) 1, pp. 102-117

Purpose – The purpose of this paper is to explore the direct and indirect influence of brand experience on a customer's brand attitude, brand credibility and customer-based brand equity. Design/methodology/approach Design/methodology/approach – The data were collected from 400 users of...

Persistent link: https://www.econbiz.de/10014674805

Studying the influence of entrepreneurial attributes, subjective norms and perceived desirability on entrepreneurial intentions

Yousaf, Usman; Shamim, Amjad; Siddiqui, Hafsa; Raina, Maham - In: Journal of entrepreneurship in emerging economies : JEEE 7 (2015) 1, pp. 23-34

Persistent link: https://www.econbiz.de/10011289256

Managing plant turnaround maintenance in Malaysian process-based industries : a study on centralisation, formalisation and plant technology

Ghazali, Zulkipli; Shamim, Amjad - In: International journal of applied management science 7 (2015) 1, pp. 59-80

Persistent link: https://www.econbiz.de/10011443785

An integrated model of corporate brand experience and customer value co-creation behaviour

Shamim, Amjad; Ghazali, Zulkipli; Albinsson, Pia A. - In: International journal of retail & distribution management 44 (2016) 2, pp. 139-158

Persistent link: https://www.econbiz.de/10011552612

Value creation or value destruction : conceptualizing the experiential nature of value-in-use

Muhammad Farrukh Abid; Shamim, Amjad; Khan, Zaheen; … - In: Journal of consumer behaviour 21 (2022) 3, pp. 583-601

Persistent link: https://www.econbiz.de/10013275511

Entrepreneurship and big data : the digital revolution

Chhabra, Meghna (ed.); Hassan, Rohail (ed.); … - 2022

"The digital age has transformed business opportunities and strategies in a resolutely practical and data-driven project universe. This book is a comprehensive and analytical source on entrepreneurship and big data that prospective entrepreneurs must know before embarking upon an entrepreneurial...

Persistent link: https://www.econbiz.de/10013176014

Creativity : a driving force behind yield management

Shabbir, Muhammad Shahbaz; Shamim, Amjad; Kaleem, Ahmed; … - In: International journal of economics and business research 3 (2011) 4, pp. 459-467

Persistent link: https://www.econbiz.de/10009348233

Gender, loyalty card membership, age, and critical incident recovery : do they moderate experience-loyalty relationship?

Khan, Imran; Fatma, Mobin; Shamim, Amjad; Joshi, Yatish; … - In: International journal of hospitality management 89 (2020), pp. 1-10

Persistent link: https://www.econbiz.de/10012293824

Construction and validation of customer value co-creation attitude scale

Shamim, Amjad; Zulkipli Ghazali; Albinsson, Pia A. - In: The journal of consumer marketing 34 (2017) 7, pp. 591-602

Persistent link: https://www.econbiz.de/10011808329

Impacts of cruise industry corporate social responsibility reputation on customers' loyalty : mediating role of trust and identification

Ahn, Jiseon; Shamim, Amjad; Park, Jungkun - In: International journal of hospitality management 92 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012425029

1
2
3
4
5
6
7
8
Next
Last