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Taking a customer-centric view of discounting
Docters, Rob; Riley, Lisa C.; Gieskes, Martijn - In: Journal of business strategy 34 (2013) 1, pp. 15-20
Persistent link: https://www.econbiz.de/10009718472
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Pricing in the digital world
Docters, Rob; Tilstone, Lisa; Bednarczyk, Susan; … - In: Journal of business strategy 32 (2011) 4, pp. 4-11
Persistent link: https://www.econbiz.de/10009268913
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Bundles with sharp teeth: effective product combinations
Docters, Rob; Schefers, Bert; Durman, Christine; … - In: Journal of business strategy 27 (2006) 5, pp. 10-16
Persistent link: https://www.econbiz.de/10007292176
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Pricing in the digital world
Docters, Rob; Tilstone, Lisa; Bednarczyk, Susan; … - In: Journal of business strategy 32 (2011) 4, pp. 4-12
Persistent link: https://www.econbiz.de/10009166386
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The neglected demand curve : how to build one and how to benefit
Docters, Rob; Schefers, Bert; Korman, Tracy; Durman, … - In: Journal of business strategy 29 (2008) 5, pp. 19-25
Persistent link: https://www.econbiz.de/10003772927
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Is the price right? : strategies for new introductions
Docters, Rob; Katz, Raul; Bernstein, Jerry; Schefers, Bert - In: Journal of business strategy 31 (2010) 3, pp. 29-37
Persistent link: https://www.econbiz.de/10003982593
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Contextual pricing : the death of list price and the new reality
Docters, Rob; Hanson, John G.; Nguyen, Cecilia; … - 2012 - 1. ed.
Persistent link: https://www.econbiz.de/10009419511
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Capturing the unique value of services: Why pricing of services is different - As services become a more important part of the economy -- And a bigger source of profit for many com...
Docters, Rob; Reopel, Mike; Sun, Jeanne-Mey; Tanny, Steve - In: Journal of business strategy 25 (2004) 2, pp. 23-28
Persistent link: https://www.econbiz.de/10006817978
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Pricing for boom or bust: Smart moves for maximum flexibility - While the US economy seems to be in an upswing, there is still plenty of downside for some companies. But a downturn...
Docters, Rob; Reopel, Mike; Sun, Jeanne-Mey; Tanny, Steve - In: Journal of business strategy 25 (2004) 1, pp. 39-44
Persistent link: https://www.econbiz.de/10006818637
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The neglected demand curve: how to build one and how to benefit
Docters, Rob; Schefers, Bert; Korman, Tracy; Durman, … - In: Journal of business strategy 29 (2008) 5, pp. 19-25
Persistent link: https://www.econbiz.de/10008096898